1. Professional Excellence : The IT way

2. If it ain’t broken don’t fix it

3. If ain’t broke, you haven’t looked hard enough

4. Agenda Confessions of an OOH Professional Outline Modules Reports
Limitations
Expected Outcome
OMM Look & Feel

5. Confessions of an OOH professional
Are all services rendered timely invoiced?
Have I made timely payments and renewal documentations with the landlords / vendors so that I do not loose my site to my competitor?
With the procurement cost of the media varying substantially, have I maximized the returns on available resources?
Have I succumbed to competition to such an extent that it has adversely affected my bottom lines?

6. Confessions of an OOH professional
Did I over price / under price my media? What was my pricing strategy?
Was it a profitable / loss making tender bid?
Have multiple payments been made for the same service?
How do I quantitatively recognize and reward my “Star” performers and identify the “Dead Wood”?
Does an Individual know more than the Organization? What are my HR risks?

7. How much does my existing IT support my confessions ?

9. Key Features Defines Best Practice in Media Owner Space
Do everything in one place
Process Controlled as against People Controlled
Information sharing and availability
MIS reports for informed Decision Making
Standardization of process and Networking

10. Outline Systems are PERFECT “Understand to be Understood”
Controlled and Coordinated operations
Stress free operation and Management
Improved time management
Max utilization of available resources

11. Modules Modules are Department wise
Clear demarcations of responsibilities
Information to be independently drawn from the system (vacancy list)
As perfect as the user
Interdependent

12. Reports Summary of Transactions / Entries
Extensive Reporting - nearly 150 reports
Each Main Report has Predefined Filters
View Reports first on the “TRANSACTION HEAD” then use filters
All reports are Printable

13. Limitations GIGO – Garbage in Garbage Out
Proper understanding of the PNEUNOMICS
Timely updated Information
Today’s activities are for TODAY
Giving processes / systems a GO
Mistakes not rectified
Carelessness Vs Understanding

14. Expected Outcome Easy Accurate Information Availability
Increased productivity
Accountability
Reduced Stress, Working is FUN
Performance Review
Marketing Strategy Support System
Client Appreciation and Satisfaction

15. “Act like a professional.
Think like a professional. Be a professional.
Achievement of excellence is a requirement,
not an option.”