1. T/CCI Competitor Profiles
By Claire Demirjian

2. Who is Bendix? Founded in 1924 Member of the Knorr-Bremse Group
Employs over 2 thousand people
Preferred OEM supplier of comprehensive air brake systems and components

3. What do they do?
Develop and supply leading-edge active safety technologies, air brake charging, and control systems and components

4. Air Brake Compressor Product
Tu-flo 550
Two cylinder
Tu-flo 750
BA-921
One cylinder
BA-922

5. According to T/CCI’s brochure they only have air brake compressors that match up with Bendix’s TF750, TF550 and BA-921

6. Dealers/Distributors
Customers can buy their products on their online webshop
but you need an account to be able to look at their products and pricing
Customers can find all of their dealers and distributors on their website
Over 1,000 dealers on their website
Over 400 distributors on their website
Webshop:
Dealers:
Distributors:

7. Values Entrepreneurship Technological Excellence
Family owned business that sets clear targets with a view to achieve their business goals
Technological Excellence
Analyzing the market and social media trends and are open to new ideas
Focused on anticipating what the customer needs .

8. Reliability Passion Safety is their main focus
Keeps promises and personally ensures that demands for customers are met
Passion
Everyone is eager to fulfill their potential
Employees are dedicated
Prepared to go the extra mile

9. Responsibility Global company with multiple cultures
Values and promotes diversity
Meet social and environmental responsibilities within local communities

10. Who is WABCO?
Number one global supplier of technologies and services that improve the safety, efficiency and connectivity of commercial vehicles

11. What do they do?
Pioneer breakthrough innovations for advanced driver assistance, braking, stability control, suspension, transmission automation and aerodynamics

12. Air Brake Compressor Product
H-comp
Increases the free air delivery by using a 100mm piston diameter
C-comp
Simple on-off control and uses less engine power from the integrated pneumatic clutch

13. D-comp
Two-stage compressor (benefits: extra cooling and higher performance)
E-comp
For vehicles with hybrid and full electric drivelines, can work off an independent power source

14. Dealers/Distributors
None of their aftermarket dealers or distributors are in the United States
Over 26 dealers and distributors

15. Values Integrity Respect Passion for Innovation Keep their commitments
Value people as individuals and protect their company assets
Passion for Innovation
Encourage bold ideas, creative thinking and continuous improvement

16. Who is Haldex? A Sweden-based company
Operating worldwide with offices in 18 countries

17. What do they do?
Develop reliable and innovative solutions that improve safety, vehicle dynamics and environmental sustainability in the commercial vehicle industry

18. Air Brake Compressor Product
All of the Haldex air brake compressors are remanufactured
Their air brake compressors are all from Bendix and WABCO

19. Dealers/Distributors
Have multiple dealers and distributors you can contact through their website
Over 100 distributors in just North America

20. Core Values Customer First Respect for the individual
Understanding of customer’s demands and living by their principles
Respect for the individual
Recognizing the importance of their customers
Passion for excellence
Committed to continuous improvement

21. 5 C’s Connect Communicate
Working to connect the dots within their company
Communicate
Always striving to keep their communication open, transparent and active

22. Collaborate
Reaching success through teamwork, instead of individuals running in their own direction .

23. Coach
Striving to help each other in order to move further together
Create
Always challenging the traditional way of doing things

24. Target Market
All three competitors are targeting heavy-duty commercial trucks, tractors, buses, trailers, cars and off-highway manufacturers

25. Vision
Bendix: Become the leading worldwide supplier of active vehicle safety systems within the commercial vehicle industry
WABCO: Make a difference by saving lives and protecting the environment
Haldex: Contribute to a world with better traffic environment and safer vehicles

26. Competitive Advantages
Bendix: Best warranty in the business, they are the top supplier and they are reliable and durable
WABCO: Wide range of models and has a compressor design for almost any application
Haldex: unable to find a competitive advantage on their website for their air brake compressors

27. T/CCI’s Vision
Do not have a vision yet for their air brake compressors

28. T/CCI’s Competitive Advantages
Price: sold for 10-25% less than the price of a competitor’s remanufactured product
Better warranty than competitors
Performance / Quality / Durability: original manufacturer of York Compressor 50 years ago

29. Product Pages: URL’s to their home page:
(Bendix)
(WABCO)
(Haldex)
(T/CCI)

30. Have images of the different compressors they make
Below the picture is a description of their air brake compressors
“Providing the reliability and durability the industry demands for over 85 years”

31. Only promoting their air brake compressors on the product page of their website
Groups all of their products together on the product page and implies that they are focused on safety

32. Don’t have air brake compressors on their website’s product page
Air brake compressors are on their remanufactured page

33. They have pictures of all their compressors with a description below of the purpose of that compressor

34. Facebook Pages:
URLs:
(Bendix)
(WABCO)
(Haldex)
(T/CCI)

35. Uses their page to post about upcoming events
Promotes their brake pads
4,741 people like their page
Last post was on July 11th

36. Page mostly posts about articles related to trucks and delivery
Nothing on their page about their air brake compressors
3,607 people like their page
Last post was on June 30th

37. Posts are about their company’s milestone they are achieving
Only posting about their air disk brakes
237 people like their page
Last post was on June 30th

38. Posts consist of current events, milestones and articles about the company
249 people like their page
Last post was on July 8th

39. Twitter Pages: URLs: https://twitter.com/Bendix_CVS (Bendix)
(WABCO)
(Haldex)
(TCCI)

40. Don’t tweet about their air brake compressors
More focused on trucks and driver safety
They have 5,648 followers
Tweet multiple times a day

41. All tweets are articles on truck safety
They have 1,559 followers
Last tweet was on July 6th

42. Tweets are answering questions from their followers
More interactive than the other competitor's Twitters
They have 900 followers
Last tweet was in 2015

43. Tweets the same information as their Facebook page
They have 762 followers
Last tweet was on July 8th

44. LinkedIn Pages:
URLs:
(Bendix)
(WABCO)
(Haldex)
(TCCI)

45. Post articles related to truck air brakes
They have 9,816 followers
Post multiple times a day

46. Post articles related to their air disc brakes
They have 27,213 followers

47. Posts are the same as their Facebook
They have 6,624 followers
Last post was on June 14th

48. Posts are the same as their Facebook and Twitter
They have 185 followers

49. YouTube Channels URLs:
(Bendix)
(WABCO)
(Haldex)
(TCCI)
Bendix (Tech Talk: Air Compressors Diagnosis) video:

50. Multiple videos for their air brakes
Comments to videos are positive
They have 1,348 subscribers

51. Their channel’s videos are their commercials
Don’t have any subscribers

52. Multiple videos about how to use/install some of their products
They have 243 subscribers

53. 10 videos related to the company
They only have 2 subscribers

54. Instagram
URL:

55. Only company with an Instagram
Posting about the same things as their Facebook page
They have 113 followers

56. In The News (past 30 days) Only 10 articles found
None of the articles are about their air brake compressors
“Bendix lays off eight in Elyria”
“121 Ways to Save Fuel: Tires”

57. In The News (past 30 days) Only 28 articles found
Most articles are in a foreign language
None of the articles posted are about their air brake compressors
Article about air supply device

58. In The News (past 30 days) Only 5 articles found
4 of the articles are forums
None of the articles are about their air brake compressors
“Audi S1 vs. MINI Cooper JCW”

59. Marketing Materials Bendix: Company store on their website
PDF’s that you can download
Have newsletter you can subscribe to get the latest technology news and special offers

60. Marketing Materials WABCO:
PDF’s and brochures you can download on the side of their website

61. Marketing Materials
Haldex:
Have a catalog that customers can use

62. Key Takeaways
None of T/CCI’s competitors are posting or promoting their air brake compressors on social media
Competitors also do not have any print or online articles related to their air brake compressors
Competitor’s marketing materials are all PDF’s or catalogs