1. Emotional Conditioning
John B. Watson
Mary Cover Jones

2. Generalization
A response spreads from one specific stimulus to another that resembles the orginal

3. Discrimination
Conditioned response does not occur when a similar stimulus is presented

4. Extinction
The gradual loss of an association over time

5. Spontaneous Recovery
Sudden reappearance of an extinguished response

6. Conditional Emotional Responses
CERs: Learned emotional reactions that occur as a response to predictive cues
Examples: Electric Shock leads to fear conditioning
Many Psychologists believe that CERs are what send people to therapy for anxiety, panic attacks

7. CERs Examples: A car crash can lead a person to fear driving
A teacher that says “clear your desks” can elicit a feeling of test anxiety
Odor can become a CER: It can cause a positive reaction in some, negative in others:
Some may remember the smell of gasoline as pleasant as it meant trips
Some may hate it as it meant a car wreck

8. TASTE AVERSION Learning to avoid foods that make you sick
It emerges after only one CS-UCS pairing
CS-UCS gap is very long but conditioning is strong
The association is very selective/it goes with odor
Learned response resists unlearning
A certain food is eaten then sickness (even if a virus is responsible ) we associate and avoid that food

9. Tumor Anorexia
Children that receive chemotherapy which can cause extreme nausea develop taste aversions for foods consumed before treatment

10. Bait Shyness Ranchers put poison in bait to stop coyotes:
Coyotes got sick they would not eat the bait
Changed and poisoned the bait which was sheep (mutton) Coyotes got sick but then avoided the sheep.