1. Marketing?
What you think it is…

2. Your thoughts About Money
Starting and Running a Business…and making sure it succeeds
Sell Stuff
Trying to provide a business with lots of exposure and try to earn it money and in the end the business will pay you for what you’ve done
How you run and plan your business
Selling things for a profit
Learn the ins and outs of business
Running the school store

3. Your thoughts
Marketing is used to see what products customers like and would use and what products would make the most money
Buying and selling of goods and services
Learn about money and do the school store
Marketing is how you advertise products and get the attention of people to sell those products. More specifically, I think Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

4. Marketing is…
the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers
A process…un going and ever changing
Pay attention to trends and attitudes
Name some current trends?
How could you satisfy these trends?

5. Ideas, Goods, and Services
Ideas-politicians use marketing to promote their platforms
Goods-tangible item that have a monetary value and satisfy you wants or needs…Give some examples?
Services-Intangible items (you cannot physically touch them) Give some examples?

6. Marketplace
Every time someone buys or sells something
Give examples?

7. Marketing is part of Business Administration Career Clusters include:
Communication
Customer Relations
Economics
Emotional Intelligence
Entrepreneurship
Financial Analysis
Human Resource Management
Business Law
Information Management
Marketing
Operations
Professional Development
Strategic Management

8. Seven Marketing Core Functions
1) Channel Management (Distribution)
How to get the goods into the consumers hands
Do you warehouse?
How much?
How do you ship?
What methods will you use?
Most common truck rail ship air

9. Seven Marketing Core Functions
2) Market Planning
Developing target markets
Data collection processes, analyzing data, presenting data
End result: Create a marketing plan

10. Seven Marketing Core Functions
3)Marketing Information Management
Gathering, storing, and analyzing infomraiton
Understanding customers habits and attitudes

11. Seven Marketing Core Functions
4) Pricing
How much to charge for your products so you can make a profit
How much does it cost to make?
What do your competitors charge?
What is the customer willing to pay?

12. Seven Marketing Core Functions
5)Product Service Management
Developing, Maintaining, and improving your product mix to meet the needs of your customers
Dynamic and ever changing

13. Seven Marketing Core Functions
6)Promotion
The effort to inform, persuade, or remind potential customers about your products
TV, Radio this type called advertising
Public Relations-example cleaning up the park /makes you look good!

14. Seven Marketing Core Functions
7) Selling
Takes place in many different types of markets
Goal to determine customers needs and wants and respond through planned personalized communication