1. Amazon Web Services Submitted By- Section - B Group - 4
AMBATI GIRIDHAR RAVIKUMAR (2016PGP049)
PRIYANKA MOHANTA (2016PGP288)
RANSOTH NIKHIL RAJ (2016PGP307)
RISHABH SAINI (2013IPM069)
SWAGATIKA SAHU (2012IPM112)

2. Amazon Web Services
AWS Services
Infrastructure Web Services
Amazon S3
Amazon EC2
Amazon Simple DB
Amazon SQS
Other Major Services
Amazon FPS
Amazon Premium Support
Amazon Elastic Block Store
Amazon executives saw the growth potential of selling storage, computing and other technology services to software developers as a significant business
AWS was an opportunity for Amazon to lead cloud computing using its experience in creating it’s own technical infrastructure, relationships and buying leverage with hardware and software companies
Amazon took feedback both from internal and external sources to understand and capture developers requirements
By early October 2008, AWS was offering 12 services

3. Infrastructure Web Services
Simple Storage Services (S3)
Elastic Compute Cloud (EC2)
Basic interface for storing and retrieving unlimited data from anywhere on Web
Each object was replicated and stored in multiple locations
Storage cost - $0.12- $0.14/GB/month
Data Upload cost - $0.10/GB
Data Download cost - $ $0.17/GB
S3 processed requests per second
Used by entrepreneurial concerns to large corporations
Provided resizable computing capacities in cloud
Highly elastic – allowed quick scale up & down
Designed to work in conjugation with S3
Cost - $0.19\0-$0.80/instance/hour
Data Upload cost - $0.10/GB
Data Download cost - $ $0.17/GB

4. Infrastructure Web Services
Simple DB
Simple Queue Service (SQS)
Easy to use alternative with core functionality of database
Web service for providing real-time lookup and querying of structured data
Designed to work in conjugation with S3 and EC2
Usage cost- $0.14/machine hour
Data Transferred In - $0.10/GB
Data Transferred out - $0.17/GB
Structured data storage - $1.50/GB/month
Scalable, hosted queue storing data messages travelling between applications
Usage cost - $0.01/10000 SQS requests sent
Data Upload cost - $0.10/GB
Data Download cost - $ $0.17/GB

5. Other Major Services Amazon FPS
Designed for developers to collect funds electronically from customers
Provided unmatched flexibility in defining conditions for transactions
Amazon Premium Support
One to one technical assistance for S,EC2 and SQS
AWS premium support(Silver) - technical support with response time ranging from 4hours to 2 business days. Price greater of $100/month or $0.10/$usage of S3,EC2 and SQS
AWS premium support(Gold ) - 24 hour telephone support with response time of 1 hour for urgent issues. Price greater of $400/month or $ $0.20/$usage of S3,EC2 and SQS
Amazon Elastic Block Store (EBS)
Provided block level storage volumes for use with EC2
Allowed users to allocate storage volumes independent of EC2 instances

6. Competition
Traditional Storage market was dominated by large corporations such as Network Appliance, Inc., EMC corporation, IBM, HP, Sun and Dell Computer Corporation
Google App Engine – Allowed developers to build and host web applications on Google’s scalable Infrastructure. Limited in scope but will add features over time
Pricing was free for applications generating up to 5million views/month & storage <0.5 GB
Usage cost - $0.10-$0.12/CPU core-hour
Storage cost- $0.15-$0.18/GB/month
Outgoing Bandwidth- $0.11-$0.13/GB
Incoming Bandwidth- $0.09-$0.11/GB
Salesforce.com -
On demand CRM services and AppExchange which was an online market place where developers can swap and sell applications
Force.com - platform for developers to create business applications on demand
Microsoft -
Windows Live - Suite of consumer software services including program, news headline, blog and audio feeds and Web page builder.
Office Live - similar range of services for small businesses
IBM - Web services products similar to AWS but still in development stage

7. Factors for Success Pay per use pricing model First mover advantage
Credibility within the Developer community
Reliable, elastic scalability, inexpensive storage & computing
Eliminated need for negotiating contracts, build data centers, scale and manage hardware etc.
Allowed Business to get market faster
Bring down operational costs as businesses can focus on their core activities
No upfront significant capital expenditure for customers
Developed key partnerships with large platform companies to increase visibility
Introduced contests such as “AWS startup Challenge” for entrepreneurs and developers
Used limited beta release allowing them to manage the release in a staged fashion to counter over-provision

8. THANKYOU