1. Investigating business
Research & Marketing 1

2. About research The process? The result? Data Risk Information
Decision-making
Information

3. About marketing
£££
Product A
Product B
Product C

4. About the 4’ps
Promotion
Price
Place
Product

5. About the product life cycle
Maturity
Saturation
Growth
Decline
Launch
Development

6. About market research Customers Competitors Market trends
Collecting the data
Processing the data
Information
Using the information
Decision-making

7. More about market research
Field research (primary data): e.g. observation, questionnaires, surveys, experiments
Desk research (secondary data): e.g. Internet, customer records, media, Government reports

8. Unit 1: Investigating Business
End of presentation