1. HUTCH

2. 7 P’S of Service Marketing Mix…
Product
Price
Promotion
Place
People
Physical evidence
Process

3. Product Company provides products like Postpaid connections
Prepaid connections
Dialing cards
Hutch PCO
Hutch Handy phone

4. We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’

5. Price.... The prices are being charged in accordance with:
The charges vary from region to region.

6. Pricing strategies…
Penetration
Skimming Competition
Product line

7. Pricing is the only mix which generates a turnover for the organization.
The remaining P’s are the variable cost for the organization.
Price must support these elements of the mix.
Pricing is difficult and must reflect supply and demand relationship.

8. Promotion....

9. Promotion of product

10. PLACE
The hutch outlets are being situated in various places in India which includes 16 states.
It has both postpaid outlets and prepaid outlets.

11. Andhra Pradesh
Punjab
West Bengal
Karnataka
Maharashtra & Goa
Tamil Nadu
Rajasthan
UP (E)
UP (W)
Kerala
Delhi
Mumbai
Haryana

12. Physical Evidence….

13. People People are important because:
Providing a service, rather than selling a product.
Quality of personal relationships between company and clients becomes vital.
New staff needs thorough training and constant monitoring.
Staffing costs the highest cost
Recruiting specialist staff time consuming and expensive.
Strategies and tactics for recruiting, training and safeguarding relationships.

14. People Include... Others like: Technicians Dealers
Other Employees (BPO Employees)

15. Process That “P” of marketing mix
which let customers get the best of the products

16. Process of taking a postpaid connection
Go to Hutch Shop
Choose a product (Say Postpaid connection)
Pay the appropriate fees
Take the Respective product (Like SIM Card in this case)
Avail the facilities
Give the feedback

17. Suggestions The charges should be less
The outlets should be opened in the small towns also
No. of Hutch PCO should be raised
More schemes should be introduced
Customer satisfaction should be there

18. THANK YOU