1. Propaganda in a Political Campaign
The Dirty Part of Running for Office

2. Bandwagon everyone is doing it, so should you
Appeals to people’s desire to be part of the “winning team”
Ex. “Polls show our candidate is pulling ahead, and we expect to win by a landslide”

3. Name Calling an attempt to turn people against the opponent
using an unpleasant label or description for the person or idea

4. Endorsement
using a famous person or group as a supporter

5. Endorsement
using a famous person or group as a supporter

6. Stacked Cards presents only one side of an issue Mc Cain Ad 8
Daisy Daisy Girl and Johnson
Kerry Sailing
The hyperlinks to the left will lead you to a website called
“Living room candidate” Some of the commercials go back to when television first started.
Check out the site and have fun!

7. Glittering Generality
a statement that sounds good but is essentially meaningless
Olympics Bush Ad
Kennedy Ad

8. Just Plain Folks Making a candidate seem like an everyday person
Al Gore Ad
Obama Ad 1
Clinton Ad

9. Just Plain Folks

10. Just Plain Folks

11. Just Plain Folks

12. Just Plain Folks

13. Transfer/ Symbols
using a patriotic symbol to associate with the candidate
Clinton Ad 1