2. Defining Hospitality & Tourism
Chapter 1
Defining Hospitality & Tourism
The World of Hospitality & Tourism
Hospitality & Tourism: Past and Present

3. Chapter Objectives
Describe the the hospitality and tourism industries.
Identify the segments of the hospitality and tourism industries.
Define service as a product.
Explain the importance of service to the hospitality and tourism industries.
Describe the origins of lodging and food service.
Identify trends in the hospitality and tourism industries.

4. The Importance of Hospitality and Tourism
Hospitality and tourism encompass more than 15 related businesses.
American hospitality and tourism businesses employ more than 8 million people.
Section 1.1

5. Industry Segments
The hospitality industry includes hotels, motels, inns, and bed-and-breakfasts (B&Bs).
hospitality industry a group of businesses composed of establishments related to lodging and food-service management
bed-and-breakfasts (B&Bs) small unique inns that offer a full breakfast with a night’s stay
Section 1.1

6. Industry Segments
There are many opportunities in the tourism industry.
tourism industry a group of businesses that encompass travel/ transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations
Section 1.1

7. Industry Segments Other providers hospitality and tourism include:
Recreational facilities
Meeting planning services
Sports and entertainment
Section 1.1

8. Sports & Entertainment
Industry Segments
Lodging
Food Service
Travel
Tourism
Sports & Entertainment
Hotels
Motels
B&Bs
Resorts
QSR restaurants
Catering companies
Banquet facilities
Fine-dining restaurants
Cruise lines
Rail service
Car rentals
Motor coach
DMOs
CVBs
Tour operators
Visitor centers
Arenas
Arts centers
Theaters
Parks
Section 1.1 8

9. Products as Service
When marketing the service side of the hospitality and tourism industries, you need to consider the variables of perishability, intangibility, and changeability.
variables factors that can cause something to change or vary
perishability the probability of a product ceasing to exist or becoming unusable within a limited amount of time
intangibility a state of being abstract, as are things that cannot be touched
changeability a condition of being subject to change or alteration
Section 1.1

10. Hospitality & Tourism Today
Tourism was not common until the late 1800s.
Today hospitality and tourism are global industries.
Future success depends on understanding consumers’ needs and preparing for them.
Section 1.1

11. What are the segments of the hospitality and tourism industries?
1.1 1.
What are the segments of the hospitality and tourism industries?
What is the difference between goods and services?
Identify three variables of hospitality and tourism products. 2.
Quick Check Answers
lodging, food service, travel, tourism, and sports and entertainment events.
Goods are tangible items, and services are intangible tasks performed for customers by a business.
perishability, intangibility, and changeability 3.
Section 1.1

12. perishability, intangibility, and changeability
Quick Check Answers
lodging, food service, travel, tourism, and sports and entertainment events.
Goods are tangible items, and services are intangible tasks performed for customers by a business.
perishability, intangibility, and changeability
1.1
Quick Check Answers
lodging, food service, travel, tourism, and sports and entertainment events.
Goods are tangible items, and services are intangible tasks performed for customers by a business.
perishability, intangibility, and changeability
Section 1.1

13. History of Hospitality
The word hospitality is derived from the Latin word hospes, meaning “guest, visitor, or one who provides lodging for a guest or visitor.”
Section 1.2

14. History of Hospitality
The first fixed-price menus for food appeared in a type of tavern called an ordinary.
By the end of the 13th century, the horse-drawn coach led to the development of wayside inns known as post houses.
Section 1.2

15. History of Hospitality
Some early inns were named and identified by easily recognized symbols that were later replaced with coats of arms to signify the territories of noble families.
Examples of names include White Swan, Black Bear, and Green Dragon.
Section 1.2

16. History of Hospitality
The word restaurant comes from the Latin word restaurare, which means “to restore.”
Because of the French Revolution in the late 1700s, many chefs of the French nobility were settling throughout Europe.
By the 1800s, numerous fine eating-and-drinking establishments were operating globally.
Section 1.2

17. History of Tourism
The word travel is related to the French word travail, which means “work.”
Throughout history, the growth of tourism has relied upon the development of transportation systems to reduce the work involved with traveling.
Section 1.2

18. History of Tourism The wheel was invented around 3,000 B.C.
The Egyptians advanced travel by building the first water vessels around 2,000 B.C.
Tourism began as an outgrowth of travel during the Greek and Roman Empires, beginning in the 5th century B.C.
Section 1.2

19. History of Tourism
Travel by missionaries and priests increased after the fall of the Roman Empire in the 5th century A.D.
During the Renaissance period of the 14th, 15th, and 16th centuries, innovative ocean exploration took place.
On land, the grand tour became popular for the aristocracy.
Section 1.2

20. History of Tourism
The Industrial Revolution of the 1700s led to rail service.
In the 1900s, mass production of the automobile and the construction of superhighways made more destinations accessible to more travelers.
The Wright brothers’ experiment with the first airplane launched today’s modern air-travel system.
Section 1.2

21. Trends in Hospitality & Tourism
Categories of trends in hospitality and tourism are:
diversity ethnic variety as well as socioeconomic and gender variety in a group or society
Safety
Diversity
ecotourism a branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
Ecology
Ecotourism
Markets
Market segments
market segments groups of consumers categorized by specific characteristics to create a target market
Convenience
Section 1.2

22. Technology
For hospitality and tourism, technology is very visible in the areas of marketing and communication.
Specific applications include:
Web sites
Internet access
Information-
management systems
Guest services
Section 1.2

23. Looking Forward
The future of the hospitality and tourism industries looks bright.
There are promising opportunities and challenges for people who are interested in these fields.
Section 1.2

24. Take a Tour Online
The best pictures of exotic travel destinations used to be found on cardboard-cutout displays in travel agency windows. But these days you can see and find out about exciting travel locations online.
Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses.
Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service.
Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com.
For example, most cities, states, and countries have official travel and tourism sections on their official Web sites. Many of these sites are easy to find because they have addresses that are as simple as
For more information, go to marketingseries.glencoe.com.
Section 1.2 24

25. What is the tourism industry?
1.2 1.
What is the tourism industry?
What is the origin of the term hospitality?
What are three future trends in hospitality and tourism? 2.
Quick Check Answers
It is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations.
The term hospitality is derived from a Latin word and means “guest, visitor, or one who provides lodging for a guest or visitor.” The spirit of hospitality refers to the welcoming of guests to any facility that offers food or shelter.
Answers may include any three of the following: safety and security, diversity, ecology, market segments, convenience, or technology. 3.
Section 1.2

26. 1.2
Quick Check Answers
It is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations.
Quick Check Answers
It is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations.
The term hospitality is derived from a Latin word and means “guest, visitor, or one who provides lodging for a guest or visitor.” The spirit of hospitality refers to the welcoming of guests to any facility that offers food or shelter.
Answers may include any three of the following: safety and security, diversity, ecology, market segments, convenience, or technology.
Section 1.2

27. The term hospitality is derived from a Latin word and means “guest, visitor, or one who provides lodging for a guest or visitor.” The spirit of hospitality refers to the welcoming of guests to any facility that offers food or shelter.
Answers may include any three of the following: safety and security, diversity, ecology, market segments, convenience, or technology.

28. Define the hospitality industry.
Ans: The hospitality industry is a group of businesses composed of establishments related to lodging and food-service management.

29. 2. Define Tourism industry
Ans:The tourism industry is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations.

30. Checking Concepts
The hospitality industry is a group of businesses composed of establishments related to lodging and food-service management. 1.
Segments of the hospitality industry include lodging and food service. Segments of the tourism industry include travel, tourism, and sports and entertainment events. 3.
The tourism industry is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations. 2.
Describe the segments of the hospitality industry and those of the tourism industry.
Checking Concepts Answers
The hospitality industry is a group of businesses composed of establishments related to lodging and food-service management.
The tourism industry is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations.
Segments of the hospitality industry include lodging and food service. Segments of the tourism industry include travel, tourism, and sports and entertainment events.
continued

31. Checking Concepts Explain the origin of the word hospitality.
A service is an intangible thing that is a task performed for customers by a business. 4.
The word hospitality is derived from the Latin word hospes, meaning “guest, visitor, or one who provides lodging for a guest or visitor.” 6.
The three variables are perishability, intangibility, and changeability. 5.
Checking Concepts Answers
A service is an intangible thing that is a task performed for customers by a business.
The three variables are perishability, intangibility, and changeability.
The word hospitality is derived from the Latin word hospes, meaning “guest, visitor, or one who provides lodging for a guest or visitor.”
Explain the origin of the word hospitality.
continued

32. 5. Identify three variables that affect the marketing of service in hospitality and tourism.
Ans: The three variables are perishability, intangibility, and changeability.

33. 4. Explain the meaning of service and provide examples in hospitality and tourism.
Ans: A service is an intangible thing that is a task performed for customers by a business.

34. Checking Concepts Critical Thinking
Applications of technology in the hospitality and tourism industries include: the use of Web sites; Internet access offered in hotels and other locations; information-management systems; and guest services. 8.
During the Renaissance (the 14th, 15th, and 16th centuries), grand tours became popular for young aristocratic men. These tours involved two- to five-year travels to study the language and culture of another country. This was also a period when royal courts financed ocean voyages of discovery to find new lands and sea-trade routes. 7.
Discuss how technology is used in hospitality and tourism.
Critical Thinking
Checking Concepts Answers
During the Renaissance (the 14th, 15th, and 16th centuries), grand tours became popular for young aristocratic men. These tours involved two- to five-year travels to study the language and culture of another country. This was also a period when royal courts financed ocean voyages of discovery to find new lands and sea-trade routes.
Applications of technology in the hospitality and tourism industries include: the use of Web sites; Internet access offered in hotels and other locations; information-management systems; and guest services.

35. 7. Identify examples of tourism during the Renaissance.
Ans: During the Renaissance (the 14th, 15th, and 16th centuries), grand tours became popular for young aristocratic men. These tours involved two- to five-year travels to study the language and culture of another country. This was also a period when royal courts financed ocean voyages of discovery to find new lands and sea-trade routes.

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