1. Strategic Planning for Learning Organizations
Session 7. Stakeholder Analysis

2. Objectives of Session 7 Define stakeholders and stakeholder analysis
Discuss how to conduct stakeholder analysis
Practice stakeholder analysis

3. Who is a Stakeholder?
Individuals, groups and organizations which can influence and have an interest in the organization and its work
Influence varies with level of interest in the organization and degree of power

4. Types of Stakeholders Stakeholders are categorized into three:
Primary - those directly affected
Secondary - those indirectly affected
Key - those who act as change agents

5. Definition of Stakeholder Analysis
Management of relationships between an organization and those who have an interest in and influence on the organization and its work
Analysis helps to understand the interests of stakeholders better
Illustrates the nature and scope of their influence and interest

6. Definition of Stakeholder Analysis (cont’d)
Helps to identify current and potential deviation from their expectations and their likely reaction to organization’s work
Helps to identify which stakeholders to involve and partner with
Identifies sources of information for external and internal environmental analysis

7. Internal or External Stakeholder?
Traditionally, stakeholder analysis focused on those outside the organization
Innovation systems paradigm includes those inside the organization - staff of various grades

8. Internal or External Stakeholder? (Cont’d)
Distinction between outsiders and those inside the organization is also getting somewhat blurred as “outsiders” are necessary parts of the innovation system
The objective and vision should determine who is a stakeholder

9. Questions to Guide Stakeholder Analysis
Who are the organization’s stakeholders?
How important are they to the organization?
What do they want from the organization?

10. Questions to Guide Stakeholder Analysis (cont’d)
What criteria do they use to evaluate the organization?
How does the organization perform against these criteria?
How can the organization make its stakeholders effective allies?

11. Which Levels of Planning for Stakeholder Analysis?
Stakeholder analysis can be used at all three levels of planning: Strategic, Tactical and Operational
Differences only with respect to management levels and planning time horizons
The vertical and horizontal logic holds equally at all three levels

12. Examples of NARO Stakeholders in PNG
Public officials
Government bodies
Public land managers
Interest groups
Small scale farmers
Extension agents
Commodity organizations
Private industries

13. Examples of Stakeholders (Cont.)
Private sector
Finance houses
Market agents
Policy makers
Other public corporations