1. Stakeholder Analysis and Communication Methods
London Power Tunnels Project
Project Managers speaking: Rachel | Jacob | Becky | Nick | Dan | Awais |
Working in partnership with:

2. Why engage our stakeholders and communities?
Definitions: By stakeholders we mean organisation's and individual’s who can affect or are affected by our project.
By communities we include those stakeholders with a particular interest in the local area affected by our project.
National Grid and London Power tunnels find it crucial to engage with a wide range of stakeholders and communities so the project will be completed successfully with minimum disruption.
The creation of such a major network of underground infrastructure will need specific planning permissions from our stakeholders and therefore we will need their support.
Managing relationships is important to us and listening to our stakeholders views and opinions will drive our project and make the project more effective.
Completing tasks to the set deadline is important to us, without cooperation from our stakeholders and communities the project could be delayed.

3. What is a Stakeholder Analysis?
A Stakeholder analysis will identify all stakeholders who have a interest or issue with the project, so we can manage their interests so the project can run as smooth as possible. The Stakeholder analysis will also indicate who is important and influential so we can understand what issues will effect them and how to respond and communicate effectively.
Why Stakeholder Analysis is important?
The stakeholders influence and power could either make or break the project. A stakeholder analysis can help a project identify: The interests of all stakeholders, who the most important stakeholders are, potential conflicts or risks, opportunities and relationships that can be built on, appropriate strategies for stakeholder engagement, ways to reduce negative impacts, and communication methods with stakeholders.
When should the analysis be conducted?
It can be conducted throughout all stages of the project although it would be more effective to conduct at the beginning of the project to minimise risks. Stakeholder analysis can be linked to risk management.
What are the steps in a Stakeholder Analysis?
Identifying the stakeholders.
Assessing the power and interest of each stakeholder.
Identifying how best to engage/communicate with stakeholders and how to understand them.

4. Stakeholder Analysis – Identifying the Stakeholders
When identifying stakeholders, we should start by looking at who is directly affected or might be affected by the project. For example the stakeholders who live in the areas where the tunnels will be built, local businesses, utility companies and stakeholders needed to progress development . Also related facilities, transport routes or areas potentially affected by the developments.
List of stakeholders:
Residents
Community groups
Local charities
Council officials
Councillors
MPs
Utility companies
Public bodies
Local Businesses
The government 
Employees/contractors
Pressure groups
Commuters
Suppliers
Emergency services
National grid shareholders
Project Managers
European Government

5. Stakeholder Analysis - Assessing the power and interest of each stakeholder – Power/Interest grid analysis
National grid shareholders
High
MPs
The government 
Residents
Identifying Key Players is important for the project to be successful. They have a high power and interest which could either make or break the project. Its important to manage them closely for the best results and to minimise risk.
European Government
Council officials
Power
Suppliers
Local businesses
Pressure groups
Councillors
Keep Satisfied
Manage Closely
Commuters
Community groups
Project Managers
Emergency services
Employees/contractors
Public bodies
Utility companies
Local charities
Low
Minimum Monitoring
Keep Informed
Low
Interest
High

6. Stakeholder Analysis - Identifying how best to engage/ communicate stakeholders
This diagram shows the relationship between stakeholder power/interest and stakeholder engagement approaches.
High power, High interest
Stakeholders have shared accountability and responsibility. Including decision making and actions. Two way full engagement is required.
Partnership
Stakeholders are actively involved, and engaged in delivering a few tasks.  Two-way engagement, but with limited responsibility.
High power, Low interest
Participation
Stakeholders are involved, but have no power. Therefore limited two way engagement is required. Asking them their set questions, meeting briefly and informing.
Low power, High interest
Consultation
Stakeholders should be sent information - by , webcasts,letters or leaflets.
Low power, Low interest
Push Communications
For the least powerful/interest stakeholders - we can make information available, using a website, or a poster.
Pull Communications

7. Understanding the key stakeholders
Now we need to know more about the key stakeholders since two way communication is required – it would be best to ask the stakeholders some of these questions so we can assess their intentions towards the project.
What financial/ emotional interest do they have in the outcome of the project? Is it positive or negative?
What motivates them?
What information will they want from us?
How do they want to receive information from us? What is the best way of communicating?
Do they already have an opinion on the project?
Who influences their opinions generally?
If they are not likely to be positive, what will win them around to support the project?
How can we manage their negative response?
Who else might can be influenced by their opinions?