1. SMART BUY: VH1 BEST PRIMETIME RATINGS IN 4 YRS
BASKETBALL WIVES, TI & TINY, AND LOVE & HIP HOP CONTRIBUTE
VH1 scored its best primetime Adults Live+Same Day average on any night since 2013 with the return of two of their popular series – Basketball Wives and TI & Tiny: Family Hustle – along with week 7 of Love & Hip Hop: Atlanta. These were also the three most social shows on cable for the night.
Basketball Wives at 9pm E/P opened its sixth season with a 1.83 Adults Live+Same Day rating – up triple digits from its Season 5 premiere and a series high – and 2.6 million viewers.
TI & Tiny: The Family Hustle also was up year-to-year, with its Season 6 opener delivering a 1.67 Adults Live+Same Day at 10:30pm E/P, averaging 2.4 million viewers.
VH1’s Monday primetime lineup: Love & Hip Hop: Atlanta at 8pm E/P, Basketball Wives at 9pm E/P and TI & Tiny: The Family Hustle at 10pm E/P
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