1. Control Region: Manchester
London vs. Manchester
Methodology
Test Region: London
Control Region: Manchester
Interviews: 3rd – 7th July
Online survey
500 Respondents
Respondents who visited Manchester Piccadilly station removed due to digital advertising in the station
Interviews: 3rd – 7th July
Online survey
500 Respondents
Exposure to advertising measured using passive tracking technology
Source: ResearchBods 2017

2. High vs Low Frequency Methodology
Every DOOH screen mapped and geofenced
Each geofence broken recorded
Mobile tracking over a month
Respondents split into high and low exposure

3. Summary London vs Manchester:
+27% Increase in spontaneous ad awareness
Consideration for all brands increased: Doubling for diet soft drink brand
Perceptions increase for soft drink brands in the portfolio
High vs Low Frequency:
High OOH exposure group more likely to notice advertising
Increased OOH exposure led to better key creative message
Soft drink brand perceptions also boosted by exposure
Source: ResearchBods 2017; Results weighted on Age.