1. THE WEST COAST REVIVAL // 4 YEARS ON
VISUAL MEDIA CONFERENCE, LEEDS, UK

2. PIA Affiliates – United States2

3. 3

4. Member Firm Counts 4 Year Broader US Printing Industry (Firms)
PIA Member Counts (Firms)
VMA Member Counts (Firms)
1980
48,000
12,000
200
1990
52,000
16,000
600
2000
45,000
1,150
2010
33,000
8,700
900
2015
26,500
5,500
750 4

5. Firms with 10 employees or less 20,000 62%
U.S. Industry (2010)
Firms with 10 employees or less 20, %
Firms with 50 employees or more 3, % 5

6. Commercial Shops Especially At Risk
Extreme pressure on prices, margins and profits
Diversification into digital, packaging, large format, design
Printers don’t consider themselves just printers anymore 6

7. Trends for Associations Serving Printers
Increasing culture of non-joiners
Intense competition from internet and other Associations
Serving an industry in decline 7

8. VMA (PINC) Before 2010 8 Participation Out of 750 Firms Percentage
Insurance
600
80%
Industry Promotion Programs
500
67%
Group Discount Program
250
33%
Meetings 80
11%
Education 30 4% 8

9. 2010, TIME FOR TRANSFORMATION

10. Expand beyond printing to include the following industries:
Board Proposal (2010)
Expand beyond printing to include the following industries:
– Marketing Firms – Web Media Firms
– Design Firms – Publishers 10

11. RE-ENGINEERED PROGRAMS

12. Programs We Re-Engineered
Process Magazine
VMA Access and Visual Media Directory
Connected
Website
Visual Media Conference
Digest, MediaWise, RiskReport 12

13. Process Magazine 13

14. VM Access & Visual Media Directory14

15. Connected 15

16. Risk Report, Digest, and MediaWise16

17. Website
Visit vma.bz 17

18. 2012 Visual Media Conference (VM012)18

19. 2012 Visual Media Conference (VM012)
“Print Goes Mobile: The Present and Future of Mobile Augmented Reality” Presented by junaio/metaio 19

20. 2012 Visual Media Conference (VM012)

21. “Marketing and Branding for Uber Growth” Presented by Noise 1321

22. KEYNOTE “Designing for the Mind” Presented by David Hogue, Ph.D22

23. Marketing/Design Firms
Member Firm Counts
Industry
Out of 900 Members 2010
Out of 750 Members 2015
Marketing/Design Firms
119
13%
153
20%
Web Media Firms 5
1.3% 10 23

24. Stakeholders cheer, but not everyone
What Did We Learn?
Stakeholders cheer, but not everyone
Design/marketing firms are different
Make sure you have deep pockets 24

25. STORIES OF DESIGN ACROSS ALL MEDIA

26. WEBSITE VMASTORYBOARD.COM VISIT WEBSITE
S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
WEBSITE
VMASTORYBOARD.COM
VISIT WEBSITE

28. S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
CASE STORIES
Showcase inspirational cross-media projects from concept to completion along with a behind-the-scenes point of view.
Readers can submit their entries for consideration, open to VMA members only.

29. Christopher Simmons Creative Director - MINE
S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
CASE STORIES
Click on image to play GIF animation
Christopher Simmons Creative Director - MINE
Roostertail Identity • Website • Signage • Social Media Menu • Business Cards • Décor • Customer Experience

30. Click on the “Lookbook” tab to launch it in website
Click on the “Lookbook” tab to launch it in website. Click elsewhere to proceed to slideshow.

31. S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
STORYBOARD LOOKBOOK
The Lookbook allows VMA Members to show off their capabilities in the cross media realm for all the world (and potential new clients) to see.

32. S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
LOOKBOOK

33. LOOKBOOK: EXAMPLE ZOOKA CREATIVE
S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
LOOKBOOK: EXAMPLE ZOOKA CREATIVE

34. STORYBOARD MAGAZINE Storyboard Mantra
S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
STORYBOARD MAGAZINE
Storyboard Mantra
Electronic media and print together are stronger than each on their own.
Print is intrusive and impressive; electronic is efficient and inexpensive.

35. Drive traffic to the website
S T O R I E S O F D E S I G N A C R O S S A L L M E D I A
STORYBOARD MAGAZINE
Drive traffic to the website
Each campaign featured in magazine will link back to the website for additional information, images, a PDF download, video or webinar.
Replaces Process magazine (64 pages, mailed to 8,000 Buyers in Northern California)
Storyboard Magazine (32 pages, mailed to 16,000 in Western US)