1. BOOST MOBILE STIKS GAMING CASE STUDY

2. What BOOst mobile wanted
“Be Heard”
Increase awareness and purchase consideration of Boost Mobile phones and products
Drive brand engagement through Boost’s “Be Heard” lifestyle message
Connect adults to brand
Need Boost Mobile images here, not images of the event yet

3. What we gave boost 360 integrated marketing program
Fully integrated, 1st of its kind arcade gala
Star studded celebrity red carpet
Celebrity host DJ
Live music performances
Customized gaming lounge
Interactive online destination
Boost Mobile Step and Repeat
Let’s have the bullet points across the bottom and then a large image of a crowded party

4. Stiks gaming event Games, Live music, celebrities & boost
Hurricane Sandy relief charity event featuring over 35 celebrities and world famous gamers
Live music performances, including legendary rapper KRS ONE
50+ arcade boxes throughout venue
VIP gaming console area
Host DJ Nick Cannon
Celebrity one on one gaming challenge
Let’s have the bullets along the bottom in two columns and then the images across the top.

5. Online media and promotion
Live event coverage
Red carpet interviews
Boost Mobile Step & Repeat
Hosted by CraveOnline personalities
Pre & post video coverage
Interactive custom destination featuring videos, editorials, photos and more
Custom ads running across CraveOnline
Social media promotion and awareness drivers
Let’s get two columns across the bottom and add more pics. Let’s get a pic of Nash interviewing people

6. Online media stats Interactive online destination 169,159 Unique Views
214,404 Page Views
11,488 Mobile Views
02:53 Avg. Time Spent
36,460 Video Views
73% Video Completion Rate
100,768 Photo Views
Can we get a good shot of the custom destination? Use the image on slide 7

7. Media pickup and earned promotion
WEBSITE OF THE DAY
Let’s find out all the outlets that picked us up and then just have a collage of logos here instead (PR can tell you who picked this up). No need to have bullet points. Remove Facebook and twitter logos. Add in the Cynopsis Digital Logo and add in “Website of the day” (can you customize this since the real version is not that great looking?)

8. 02:53 214K+ 100K+ 36K+ recap AVG. TIME SPENT PAGE VIEWS PHOTO VIEWS
360 integrated marketing program
Single arcade gala
Live music
Interactive online destination with Live Streaming
Celebrity interviews on Boost Mobile red carpet
Pre & post event coverage
Custom rich media across CraveOnline
Promotion and syndication across CraveOnline properties
02:53
214K+
AVG. TIME SPENT
PAGE VIEWS
Chris – just recap the important info on this slide and we’ll be good to go
100K+
36K+
VIDEO VIEWS
PHOTO VIEWS