1. Client: Pillsbury
Objective: To continue the 40+ years tradition of collecting creative and tasty recipes with the same excitement and energy as the very first year.
Mechanics: Entries were accepted either online or via mail. Contestants were required to send an original recipe that uses at least one of the required products.
Prizes: Grand Prize Winner: $1 Million and a GE Profile(tm) Stainless Steel Kitchen including a Single Trivection Wall Oven, Built-in Advantium oven, Profile Stainless Dishwasher, 36" gas cooktop, 36" High Performance Hood, & Built-in Profile Refrigerator. Three additional winners received $10,000 and a GE Profile ™ Oven with Trivection ™ Technology.