1. Unified Multimedia Collaboration Environments
aka VoIP and VoIP Applications
Charles Studt
Director of Product Management & Marketing
April 24, 2007

2. The Future of Communications
We just received a bg order.
I know, I’ll get started on it right away.
I saw your IM for next week’s meeting.
My calendar has blocked out a time to discuss that later.
Future IP
Today
PSTN
Hi, are you busy?
No.
I called your mobile, is this the best way to reach you?
Ring my office next time.
I wanted to talk about our meeting next week.
Can we chat later? That will be a long conversation. Bye.
Wait, we just received a big order…
Context-aware
Session, not call-based
User-oriented
Multi-modal

3. The Future of Voice Context Device Capabilities Network Capabilities
Enterprise Data
Social Networks
Web Search …
Context
Voice 2.0
Voice
TDM
Device Capabilities
Network Capabilities
Video
Signaling
Text IP
Codec
Data
Preferences
Anonymity
Time of Day
Caller ID
Context …
Standards-based, any-to-any connectivity
Seamless communications anywhere, any time, over any device
Communications sessions defined by user preferences, not arbitrary network boundaries
Context and relevance embedded in communications

4. Agenda
Where are we today
What’s possible
How do we get there
What % of students subscribe to your campus telecom service?

5. Telecom’s Historical Role
University Telecom Service
Students
Faculty
Staff

6. University Telecom Service
Today
VoIP IM
Students
Faculty
Staff
Students
Faculty
Staff
Wireline
SMS
Wireless
University Telecom Service
Multiple, disparate networks
Varied communication formats

7. Your competition: Today’s Environment Services Services Network
5 digit calling
Caller ID
Voic
Call waiting
Call forwarding …
Services
Voice
Video
Data
Network
Broadband throughout campus
Ethernet
WiFi
Your competition:

8. Meet (and exceed) expectations of increasingly sophisticated users
Your Challenge
Provide reliable and high-value communications services to campus “customers”
Meet (and exceed) expectations of increasingly sophisticated users
Connect increasingly isolated communities
Knowledge exchange
Collaboration
Emergency services

9. Agenda
Where are we today
What’s possible
How do we get there
Who offers:
voice?
data?
video?
Who offers services beyond “triple play” bundle?

10. Mobility SMS WiFi Cellular Media exchange
Community collaboration/notification
Public safety
WiFi
VoWiFi
Campus PBX extension
Cellular
Dual mode – VoWiFi, FMC
University client
MVNO

11. SMS Demo U2.IWillFollow U2.IWillFollow content title publisher/ Artist
owner
content
title
U2.IWillFollow
Song
U2.IWillFollow
Voice Intro
U2.IWillFollow_01
Song
Song
Comment #1
Voice Intro
U2.IWillFollow_02 U2
Song
Comment #2
Voice Intro
Comment #1
U2.IWillFollow_03
Song
Comment #3
Voice Intro
Comment #2
Comment #1
U2.IWillFollow_04

12. Collaboration & Knowledge Exchange
Conferencing
SMS/Mobile
VoIP/virtual meeting room
Video
Collaboration
Widgets– context & relevance
Data integration
Consolidated identity/ unified messaging & calling

13. Agenda
Where are we today
What’s possible
How do we get there
Who operates telecom services in-house? (On-site PBX, etc.)
Who outsources one or more components of their telecom service?

14. Path to the Future 1. Determine your focus
Consider your mission and core competencies
Do you want to be a network operator, an IT shop, or an application developer?
Offload non-critical operations for greater efficiency

15. 2. Connect user “islands”
Path to the Future
2. Connect user “islands”
IP is the common denominator, but…
Interoperability is not guaranteed
Media encoding
Session creation/management
Consolidated user identity is critical
Comprehensive mapping of communication devices and networks (data store of record)
User preferences and availability
ENUM is the solution

16. Input Output Sample ENUM Query Telephone number in, IP out E.164 TN
NAPTR Record
NAPTR "u" "E2U+sip"
e164.arpa
mailto:
Telephone number in, IP out

17. Consolidating User Identity
ENUM provides…
A universal addressing scheme for IP
Foundation for enhanced services
VoIP
Wireless
Wireline
ENUM IM

18. 3. Build communications development environment
Path to the Future
3. Build communications development environment
No “killer” application, only the “killer” environment
Flexibility and rapid innovation are critical
Search out partners and vendors that accelerate your innovation
Complete solution offer (application/connectivity/transport)
Hosted environment to reduce risk
Community leverage
Commercial experience and feature set

19. Transition has already started Signaling/ Session Control
Network Evolution
Legacy Networks
Next-Gen Networks
Applications
Voice
Data
App n
Value
Transition has already started
Signaling/ Session Control
Transport
Advantages in consolidated stack:
-single-source offer to non-voice customers
-CDR collection helps apps
Vertically integrated
Monolithic
Discrete, specialized networks
Network defines the service
Disaggregation & horizontal specialization
Abstracted network infrastructure
Commoditization of transport
Application developer defines the service

20. VoIP Applications Environment
Consolidated environment for the creation of enhanced communications applications
Applications – “Plug and play” applications easily extend basic VoIP feature set
Core Application Services – Reusable service building blocks provide abstracted access to core services required for application setup and call completion
Registry & Transport– Eliminates PSTN transport and maps legacy to IP end point domains (DIDs, cross connect, media conversion, etc.)
Community Application
Screen Pop/ Web Integration
Positional Voice/ Conferencing
Enhanced 411/ Virtual Assistant
Community Application
Click to Call
Applications
Mobile Client
Desktop Client
Call Control API
SMS/MMS API
Web/Data API
Location/ Presence API
Core Application Services
ENUM/LNP
Registry
Signaling Interworking
TDM/IP Transport
CODEC Translation
Transport

21. Questions? VoEX enables the future of communications.
VoEX Open Communications Platform
Global voice network
World’s largest ENUM registry
Applications development environment
Charles Studt
VoEX, Inc.
950 Tower Lane
Foster City, CA