1. Target
Target
Halie McKenzie, Lauren Millen, Colleen Mescher, Elizabeth Miller, and Kyle Mcguire
Halie McKenzie

2. History 1902- Dayton Dry Goods Company began
1960- The Dayton Company opened up a discount-store which they named Target.
1968- change of the Target logo: 3 red dots and 3 white circles to 2 red and 1 white circle

3. 1989- Officially made itself a national retailer The store motto was changed to “expect more, pay less” The first Super Target opens which contains a grocery store for the convenience of one-stop shopping The Dayton Foundation became The Target Foundation

4. “Expect more: Pay less.”
Firm Identification
Number of stores: 1699  in all states except Vermont, also 1 in the District of Columbia
Number of employees: 351,000
“Expect more: Pay less.”
Symbol: Bullseye, Bullseye Dog: Spot
Annual Revenue: 64,948.00
Annual Profit: 19,182.00

5. Visual Depiction
Bright red coloring and “target” symbol is simple yet very distinguished, which is what makes it such a good logo for this store. When one sees a “target” symbol, they automatically think of that word which just so happens to be the name of the store. skimming through Sunday paper adds.
The red color scheme is prominent throughout the interior of the store as well with signage, associate uniforms, carts, aisle shelving, etc.
They use all three types of signage and promotion within the stores: category signage, promotional signage, and point-of-sale.

6. The layout of the store makes it convenient and very easy to maneuver through. Signs are all around to point you in the right direction, as well as a helpful staff.
Fitting rooms are fairly large with many rooms to choose from.
Store isn’t a “warehouse-feel” not too harsh of lighting, may make customers feel more relaxed which leads them to spend more time in the stores which then leads to more sales.

7. Positive
Target store opened in Columbia Heights in Many people who live in that community feared the “big box” store interfering with their town’s charm and were worried about increased traffic.

8. Negative
The Minneapolis, Minnesota Target Corp. had a lawsuit filed against them because their website was inaccessible to people who are blind.

9. PRODUCT Discount Store Not a one-stop shop
Greater breadth (variety) vs. depth (assortment). A lot of variety, but lack in assortment. Ex) toy store.
Sells numerous categories of merchandise, does not focus on selling items in one specific category
Major departments include: photography, pharmacy, gift registration, bed/bath, food, health and beauty, electronics, office/school supplies
Aim to sell more fashionable clothing and accessories for lower prices, seeming to be decent quality.

10. Place
Very uncommon in shopping malls but may be located by convenient strip malls or shopping plaza
Usually a free standing store
Placed strategically so that the competition nearby is complimentary
(Ex.) Pittsburgh’s Giant Eagle

11. Price
Strategy:
Target prices are a little more expensive however the service is a lot better at Target stores and the people there are more helpful.
Price Matching : Target stores nationwide will match advertised prices from competitors on identical items in local markets, assuring guests that our products are priced right.

12. Promotion P
Ads : Target offers many different ads throughout local newspapers and online. They also offer holiday catalogs and other various deals throughout the year on selected products.
Club Wedd: This is the bridal registry that Target stores launched in 1998, to bring in more business for the “wedding season”.
Partnership: Target is a proud partner with Coca-Cola as well as a sponsor for the renovation of the Washington Monument and a sponsor of the show “Survivor.”

13. Demographics 38% have children Middle class, higher income level
80-90% are women
38% have children
Middle class, higher income level
Medium income level is $55,000
Median age is 46
46% of Target shoppers
have graduated from college

14. Psychographics busy lifestyle want higher quality for a lower price
conscience shoppers

15. COMPETITORS

16. Top Ten Reasons Target is better:
Crime
2. Target doesn’t destroy small towns
3. Pricing
4. Class of people
5. Employees
6. Customers
7. Cleanliness
8. Parking Lots
9. Atmosphere
10. Aisles

17. In The News
5,000 New job opportunities
Illegal Alien costume

18. QUIZ Who is Target’s biggest competitor? Petland K mart Wal-Mart
JC penny’s
Wet Seal

19. Works Cited
Google Finance. Thomson Reuters. Web. 27 Oct <
Target:Company:Our History. Target, Web. 22 Oct <
(The Washington Post “Neighborly Introductions” By: Ylan Q. Mui; Washington Post Staff Writer. – Monday, March 3rd, 2008)
(“CLASS-ACTION LAWSUIT BROUGHT AGAINST TARGET.” By: Marilyn Patal. Journal of Visual Impairment & Blindness; Oct2007, Vol. 101 Issue 10, p , 2p)
Target's Unique Guest. Target, Web. 02 Nov <