1. Philp Industries Weekly Summary August 13th - August 19th
Cycle Force Group (CA)
Prepared on August 25th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Non-Compliant Barcode
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8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
9000 Cycling Trailers
$1,444.10
$1,370.03
9000 Cycling Balance Bikes
$764.49
$264.14
9000 Cycling Road Bikes
$698.82
$412.13
9000 Cycling Mountain Bikes
$510.78
9000 Cycling Folding Bikes
$485.92
$119.24
9000 Cycling Cruiser Bikes
$318.57
$183.86
UNKNOWN Bike Baskets
$274.70 $
9000 Cycling Bike Cleaners and Lubes
$271.02
$-39.99
9000 Cycling Helmets
$206.31
$160.91
9000 Cycling Accessories
$176.06
$101.75
UNKNOWN Pedals
$155.17
$0.00
9000 Cycling Other Bikes
$134.96
9000 Cycling Tires
$113.78
$5.70
9000 Cycling Fenders
$96.50
$87.23
9500 Street- Surf -amp- Snow BMX - Bikes
$63.09
$-16.98
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9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Trail-Gator (TRAUP)
$829.48
$740.24
Hollandia (HOLMU)
$698.82
$412.13
Mantis (MANTV)
$683.97
$237.22
Cycle Force (CYCM3)
$662.26
$656.93
Mercedes Benz (MERZC)
$605.18
Kawasaki (KAWA6)
$510.78
$437.89
CFG (CFGA2)
$318.57
$183.86
Armor All (ARMQP)
$271.02
$-39.99
Overade (OVEVZ)
$206.31
Nantucket Bicycle Basket (NANT2)
$198.78 $
EXUS4
$155.17
$-34.12
M-Wave (MWAV2)
$139.90
$44.45
Ventura (VENUP)
$135.37
$-47.91
Quadrabyke (QUAET)
$96.57
Mighty (MIGI8)
$96.50
$87.41
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$781.84
$707.77
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T)
$605.18
Armor All Bike Care Products (B06XY6BH1V)
$271.02
$-39.99
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$115.73
Kenda Kozmik Lite II Tire (B01MXJ9831)
$72.84
Mantis Flipside 16 Kids Bicycle (B074KRWZY9)
$63.09
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C)
$43.54
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$40.94
$-67.14
Nantucket Bicycle Basket Surfside Children's Mesh Basket (B00YGHFTCM)
$25.81
$-12.74
Ventura Double-Leg Side Kickstand (B074HPXXV8)
$18.88
Individual Products
Product
COGS
Change
Out of Stock
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$708.10
0.66 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514)
$662.26
65.19 %
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$510.78
0.00 %
Hollandia Holiday F1 Cruiser Bike, 26 inch Wheels, 11 inch Frame, Women's B... (B004XSDAKW / HOLL-2)
$415.59
3.25 %
Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16)
$373.40
$6.72
Mercedes-Benz GLK 300 Electric Ride-on Car, Black (B017YPAXG4 / MB002)
$302.59
77.08 %
Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001)
64.66 %
Hollandia M1 Land Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, ... (B004XYZWLG / HOLL-3)
$283.23
$-3.46
27.03 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$222.54
$10.62
10.72 %
CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A)
$202.84
39.09 %
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$781.84
$707.77
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T)
$605.18
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$115.73
Kenda Kozmik Lite II Tire (B01MXJ9831)
$72.84
Mantis Flipside 16 Kids Bicycle (B074KRWZY9)
$63.09
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C)
$43.54
Ventura Double-Leg Side Kickstand (B074HPXXV8)
$18.88
Ventura South Shore Plastic Bicycle Basket (B01N3JQWWL)
$11.78
Ventura Classic Eco Floor Pump (B01M5LF6NM)
$11.69
Ventura Kid's Horn (B072KZYQ3V)
$11.16
Increasing Individual Products
Product
COGS
Change
Out of Stock
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$708.10
0.66 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514)
$662.26
65.19 %
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$510.78
0.00 %
Hollandia Holiday F1 Cruiser Bike, 26 inch Wheels, 11 inch Frame, Women's B... (B004XSDAKW / HOLL-2)
$415.59
3.25 %
Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001)
$302.59
64.66 %
Mercedes-Benz GLK 300 Electric Ride-on Car, Black (B017YPAXG4 / MB002)
77.08 %
CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A)
$202.84
39.09 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV)
$134.96
CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A)
$115.73
Mantis Flex Folding Bike, 16 inch Wheels, 11 inch Frame, Unisex, White (B00DG4HF8W / 67420)
$112.52
71.85 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$0.00 $
Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20) $
Nantucket Bicycle Basket Expandable Rear Pet Carrier (B00YGHFFJY)
$-93.57
Nantucket Bicycle Basket Lightship, Child Classic/Tapered (B00YGHFN1O)
$-82.44
Mantis Flipside 20 Kids Bicycle (B074K33H6S)
$-80.07
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$40.94
$-67.14
Nantucket Bike Basket Co Gull Collection (Child-Size Oval/ 10.5 x 8 x 7.5) (B0068LVAZ4)
$-55.98
Armor All Bike Care Products (B06XY6BH1V)
$271.02
$-39.99
Wald 135 Deep Sized Grocery Front Handlebar Bike Basket (B06WD4PTGY)
$-38.31
Exustar E-SB740 BMX Shoe (B00ZRTEUAU)
$-34.12
Decreasing Individual Products
Product
COGS
Change
Out of Stock
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame Girls Bike, Purple (B00Y0PNVCU / BY JV)
$0.00 $
52.08 %
Nantucket Bike Basket Co Lightship Collection Oval/Dark Stain Bicycle Baske... (B0048LP6GA / C/002/A)
$34.69 $
0.00 %
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B) $
66.76 %
Vuelta ZeroLite Track Comp 700C Wheel Set (White) (B008B2H4KI / ) $
Vuelta ZeroLite Track Comp Polished 700C Wheel Set (B008B2HLS8 / ) $
32.74 %
Nantucket Bike Basket Co Expandable Rear Pet Carrier Basket, Pink/Black (B00BUIO4YY / D/001/P)
$-93.57
80.07 %
Nantucket Bike Basket Co Adult Classic Tuckernuck Collection Bicycle Basket (B004Y2LSAQ / B/003/A)
$45.36
$-90.72
Anlen Moto Wooden Frame Balance/Running Kid's Bike,12 inch Wheels, for Boys... (B00YU2H5Z2 / )
$-86.02
Mantis Boy's 20-quot- Flipside BMX Bike (B018SPJ432 / MA JV)
$-80.07
13.74 %
Kawasaki MX1 Running/Balance Bicycle, 12 Inch Wheels, Kid's Bike, Pink (B0195KFTMO / KA00A-12)
$-72.89
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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