1. Getting the Message Out: Marketing Research
Sponsored by Value of Research Taskforce
July 2016

2. SP&R Part II Allocation
Program Size
SP & R Part II
# States
Mega Programs
$ M/year 2
Large Programs
$8-9 M/year 4
Medium-Large Programs 5
Medium Programs
$3-4M /year 14
Small Programs
<$2M/2M /year 24
6 States receive less than $1M/Year

3. SP&R Part II Allocation

4. Marketing by Program Size
Ann Schotz New Hampshire Small
Tyson Rupnow, LTRC Medium
Rhonda Brooks, Washington State Medium
Steve Bower Michigan Large
Joe Horton California Mega
Scale marketing efforts to fit your program

5. Current marketing products 28 responses

6. Planned marketing products 30 responses

7. Key audiences ranked from 1 to 6 (1 is most important) - 26 responses

8. Types of effectiveness monitoring used (check all that apply) - 18 responses