1. Empowering the Business of Medicine
MSOC Health
Empowering the Business of Medicine

2. Telemedicine – Common Beliefs, Myths, Comments, Feelings, Emotions, Concerns and Boogie Boos
It’s EHR all over again…I’m being forced to do this.
Nobody pays for this.
MY patients only want to see me in the office.
I’m not looking for ways to work more.
It is sub-par medicine.
I can’t document these visits effectively.
I need to see the patient for the best diagnosis.
It is a HIPAA violation/threat.

3. Telemedicine VS EHR

4. Electronic Health Record
Physician
Patient
Government

5. Telemedicine
Physician
Patient
Market

6. So…where’s the money?

7. Consider this first…your practice is a business.

8. Managing Profit Revenue Side Expense Side
Commonly being covered by Employers
Insurers beginning to recognize coverage as well
High Deductible plans…think volume over price
Lower labor costs
Maximize use of resources
Lower potential opportunity costs associated with no shows

9. Marketing Concepts
Complementary Service – Enhancing what the practice has to offer
Market Threat: Retail Clinics continued expansion and/use of Telemedicine
Not consumer…CUSTOMER
Market Threat: One of the many ways retail health clinics are gaining marketshare is through telemedicine--and family physicians must adopt the technology in order to remain competitive, according to a speaker at the American Academy of Family Physicians' (AAFP) recent State Legislative Conference. Source:

10. Trends…Now and To Come Demographics are changing
Technology is driving new expectations of convenience….yes, even in healthcare
Facilitative Model of Care – Patient Engagement
High Deductible Plans continue to mature
Employers continue to drive value for dollars spent
Bundled and Risk (merit) based models
The demographics are shifting, and expectations are changing. In the vast majority of scenarios, technology provides the key for independent practices to keep pace. - See more at:
The main reasons for going to the retail clinic were more convenient hours (36 percent) and a lack of availability of office appointments (25 percent).To compete, independent practices will need to use all the medical software at their disposal to optimize work flows and make every patient’s interaction as convenient as possible. - See more at:

11. Telemedicine…
…a spectrum of opportunities

12. Thank You Thank You MSOC Health (866) 347-0001
200 Timber Hill Place Suite 221 Chapel Hill, NC 27514