1. Multiscreen (TV + online)
Therefore, Ad-Tech Platforms Do Not Have Anywhere Near The Audience Scale That TV Brands Deliver During Any Given Minute
To an advertiser, scale of available customers and driving those customers into sales channels on any given day, in any given minute is what matters and this relative scale (reach + time spent) is the key denominator in being able to drive enough traffic into the sales channel every day.
A18+ Average Audience (000) Ad-Supported TV Brands Vs. Ad-Tech Platforms
Multiscreen (TV + online)
TV Brands
Source: comScore MediaMetrix Key Measures (multiplatform), March 2016; A18+. Nielsen R&F Program Report, Live + SD, Total Day. March 1-31, 2016; A18+. “Average Audience” is based on the average minute, which is factored across the full month for ad-tech platforms and TV. TV Brands include linear TV and TV-related websites. Digital platform measurement includes all visitor activity, not just video consumption. Ad-Tech platforms like AOL & Yahoo! include all sites measured under their property designation in comScore.

2. Multiscreen (TV + online)
Therefore, Ad-Tech Platforms Do Not Have Anywhere Near The Millennial Audience Scale That TV Brands Deliver During Any Given Minute
A18-34 Average Audience (000) Ad-Supported TV Brands Vs. Ad-Tech Platforms
Multiscreen (TV + online)
TV Brands
Source: comScore MediaMetrix Key Measures (multiplatform), March 2016; A Nielsen R&F Program Report, Live + SD, Total Day. March 1-31, 2016; A “Average Audience” is based on the average minute, which is factored across the full month for ad-tech platforms and TV. TV Brands include linear TV and TV-related websites. Digital platform measurement includes all visitor activity, not just video consumption. Ad-Tech platforms like AOL & Yahoo! include all sites measured under their property designation in comScore.