1. DIESEL By
Jarrod D. Greer

2. Background Info Founded by Renzo Rosso Brand “Diesel” began in 1978
Headquarters: Molvena, Italy
In ’91 they embraced int. marketing

3. Product Lines
D/Diesel
DieselStyleLab
Diesel Kids
55DSL

4. Company Achievements
Present in over 80 countries & almost 50 company-owned stores
1996 – opened Flagship on NY’s Lexington Av. (London, S.F., Rome)
Recent Single-brand stores include Copenhagen and Tokyo
Many advertising/mktg. awards

5. Web Sites http://www.diesel.com/