1. SOCIAL THINKING (Cognition)
Attribution & Attitudes

2. Why did he take a 90,000 pay cut?

3. How do we perceive others?
1. Physical Appearance
2. Need to explain or Attribute
3. Influence of Behavior
4. Effect of Race

4. Person bias in attributions
Fundamental Attribution Error/Bias- too much weight to personality over situation
Conditions promoting person bias
= Observer
Conditions promoting a situation bias
= Actor ( Self Serving Bias)

5. Stanford Prison Experiment
m/results?search_query =%22stanford+Prison+E xperiment%22&search= Search
Look for FAE- Observer & Actor Bias
Role playing can impact behavior after role is repeated.

6. Abu Grauib Prison
Censored

7. How can I get others to comply?
Foot in Door Phenomenon- the tendency for people to comply with larger actions after first agreeing to smaller actions.
EX: “Brainwashing” during the Korean War
Impact on Charitable donations

8. How to get others to comply?
Norms of Reciprocity
Defined: Behavior received is behavior given
Door in Face Phenomenon
Small favors are granted following a large (often unreasonable ) request

9. Prior Information Effects
Mental representations of people (schemas) can effect our interpretation of them
Kelley’s study
-warm or cold
-Impact of blonds on learning
-elderly adjectives on walking
-thoughtful terms on patience
Kelley prompted students view professor as either warm ( kind thoughtful) or cold ( harsh judgment)
By using words… students rated professor accordingly

10. Effects of Personal Appearance
The attractiveness bias
Rated higher on intelligence, competence, sociability, morality
studies
teachers
adults unattractive & attractive child’s misbehavior
judges &prison sentences

11. Cognitive Dissonance Theory
Defined: Individuals are motivated to align attitudes and actions or distress occurs.
Example:
Amira thinks studying is for geeks… She studies for 10 hours for AP bio… can change studying… must cahnge attitude

12. Festinger & Carl smith( 1950’s) - Boring task
-Ask to lie and give $1 or $20 to do it.
-Those paid $ 1 had better attitudes because lacked sufficient external reward to lie