1. MS1: Media Representations
AS Media Studies
MS1: Media Representations
and Responses
Please have your folders, paper and a pen out ready to start the session.

2. Homework was to….
Listen to minutes of a music-led radio programme and identify what audio codes are used and how they create a particular house style.
Write up your analysis in words.
Learn at least 5 terms associated with newspapers
Homework collection

3. Spend 5 minutes…
Discuss the music-led radio programme you listened too with your table.
How did they create the house style? (use audio codes/media terminology as you discuss!)
Then…Please submit these for checking.

4. Introduction to Media Analysis
Week 4: Print Media Analysis
Newspapers Page 24

5. Starter Quiz – Which newspapers?1 2 3 4 5
1) The Sun 2) Daily Mail 3) Daily Mirror 4) The Times 5) The Telegraph

6. 1) The Sun 2) Daily Mail 3) Daily Mirror 4) The Times 5) The Telegraph

7. To identify generic conventions of newspapers.
Objectives
To identify generic conventions of newspapers.
To compare the language and mode of address used by different newspapers.
To define the audience profiles of different newspapers (homework).

8. MS1 Exam
In the exam you could be asked to analyse newspapers in terms of their:
visual codes
layout and design
language and mode of address
narrative
genre
See booklet page

9. When analysing media texts, it is important that you use key terms
When analysing media texts, it is important that you use key terms. Different media texts may have different terms associated with them so you need to be able to identify them accurately in order to use them appropriately. For instance, newspapers and magazines have terms associated with their layout and design. Some of these terms are used for both but there are also terms that are specific to the type of print form being analysed.

10. Layout Task
Using the newspaper front page, identify at least 5 areas of the layout using the key terms Go behind simple highlighting – think about how you would discuss/analyse this in an exam!

12. Layout &Design and Visual Codes
Analysing newspapers means being able to use accurate terms to describe the areas of the text and then discussing how the overall layout and design is used to create a particular effect/meaning.
You will also need to consider the how visual codes are used and discuss their connotations.
See booklet table on this on page 25.

13. Language and Mode of address
You will also need to consider how language is used (vocabulary/choice of words, quotations etc.) and the mode of address of the newspaper.
Mode of address - how a media text addresses or ‘speaks’ to its audience.
See booklet definitions page 25
Mode of address: for instance, does the text approach the audience as a friend or someone to advise? Does it use informal language, formal language? Does it expect the audience to be familiar with a certain level of vocabulary?
See booklet definitions and information on page 25.

14. Newspapers and Genre
If newspaper front pages feature in Q1 of the exam, you are likely to be given pages from different genres of newspaper.

15. What genre of newspaper?1 2 3 4 5
1) Sun – tabloid or ‘red top’ 2) Daily Mail – mid-market tabloid 3) Mirror – tabloid or ‘red top’ 4) Times – broadsheet (despite its reduced size still classed as this) 5) Telegraph – broadsheet

16. 1) Sun – tabloid or ‘red top’ 2) Daily Mail – mid-market tabloid 3) Mirror – tabloid or ‘red top’ 4) Times – broadsheet (despite its reduced size still classed as this) 5) Telegraph – broadsheet (make notes of examples on page 26!)

17. Tabloids The Daily Mirror, The Daily Star and The Sun
Also known as “the red tops”.

18. Mid-Market Tabloids The Daily Express and the Daily Mail
Size gives them the ‘tabloid’ name but not the same audience or layout & design as the ‘red tops’.

19. Broadsheets E.g. The Times, The Guardian, the Daily Telegraph
Identified by size as broad(paper)sheets used. Some broadsheets are now smaller but still called broadsheets because of other conventions used.

20. Generic Conventions of Newspapers
Group task: Using the newspaper front pages, identify the general characteristics of tabloid and broadsheet newspapers.
Consider the following:
Visual codes
Layout & design
Language and mode of address
You could split the group into smaller groups so that some take tabloid covers and others take broadsheet covers. They identify characteristics of each type of newspaper and then exchange information – jigsaw type activity or 8 squares (one side tabloid, one side broadsheet)

21. Generic Conventions of Newspapers
Use your notes to complete the table on page 26 of your booklet.
What is the difference between broadsheets and ‘red top’ tabloids?

22. Comparing news on the same day…
How does each newspaper/genre present the same news on the same day?

23. The language style of the broadsheets
Long, complex sentences that often use punctuation such as colons or semi colons.
Full explanations of locations and events rather than abbreviation or slang – no discernible emotive language
Puns, alliteration, rhymes and intertextuality can still be used but at a more intellectual level
Full names of people mentioned (e.g. Sir Alex Ferguson rather than ‘Fergie’)
Overall, a higher lexical register – a complex vocabulary
ALL CREATING A MORE FORMAL MODE OF ADDRESS
E.g. of higher intellectual pun: Last Quango in Powys was a headline used by The Guardian to introduce a story about the reduction of non-governmental organisations in Wales that plays on the title of the 1972 Bertolucci film, Last Tango in Paris.

24. The language style of the “red tops”
Short sentences
Clichés (e.g. “love nest”)
Playing with words using puns, alliteration, rhymes and intertextuality
First names or nicknames (e.g. “Becks”)
Slang (e.g. “getting hitched”)
Loaded words (e.g. “shock”, “scandal”)
Exaggeration for effect – emotive language used
Overall, a lower lexical register – a simpler vocabulary
ALL CREATING A MORE INFORMAL MODE OF ADDRESS

25. Intertextuality example

26. Essay planning… Individual task
Using the two newspaper front covers and hand out – plan your response to the exam question.
Using the newspaper front pages, identify the general characteristics of tabloid and broadsheet newspapers.
Consider the following:
Visual codes
Layout & design
Language and mode of address

28. Spend 5 minutes… group task
Discussing your plan with your table.
What did they plan?
How did they plan?
What terminology did people include?
Steal each others notes!

29. Homework depends on where lesson content gets to….
Use either / or slides following!!!

30. Homework
Read through the magazine key terms on p28. Learn at least 5 in preparation for the next lesson.

31. Reminder
Lessons as normal this week. Starting next week you will have two theory lessons.

32. Homework
Task 1
Use the readership statistics on page 27 to help you to answer the questions that follow.
Task 2
Read through the magazine key terms on p28. Learn at least 5 in preparation for the next lesson.