1. Introduction What is the Internet The cyberspace community
Security issues
Traits of a networked economy

2. Traits of a Networked Economy
Creates value through gathering, synthesizing and distribution of information
Strategy based on convergence of management of business and various technologies
Complete in real time
Low barriers to entry and low variable costs
Organizes resources around demand side of business
Manages relationships in screen-to-face interfaces
Uses technology to measure/track customer behavior

3. Definition And Scope Of Electronic Commerce
Exchange of digitized information
Technology enabled transactions
Technology mediated transactions
Intra- and inter-organizational activities

4. Classifying Electronic Commerce
Business-to-business (B2B)
Business-to-consumer (B2C)
Consumer-to-business (C2B)
Consumer-to-consumer (C2C)

5. Electronic Commerce Objectives
Create brand awareness
Sell products and services
Create interest in and sales related to promotions
Provide information
Build loyalty
Promote employment with the firm
Provide information about the firm’s community service contributions

6. Structures Of Business Models
Revenue model
Sales
Transaction fees
Subscription fees
Advertising fees
Affiliate fees
Value Proposition
Search and transaction efficiency
Complementarities
Lock-in
Novelty

7. Internet Strategies Site design and layout
Taking orders and accepting payment

8. Benefits Of Electronic Commerce For Business And Consumers
International reach
Cost reduction and supply chain improvements
Improved customer communications and relations
Availability of updated materials
Ubiquity
Instant delivery and confirmation

9. Electronic Marketing Strategies and Tactics
Search engine optimization
Budgeting for online marketing
© 2010 John Wiley & Sons, Inc.