1. Product Design Project Urban Bicycle
Rebecca Newton

2. User Age Group
Commuting to work, 1 in 4 Cycling to School / University Leisure activities
National Travel Survey statistics (2014)

3. Jack Paulson, 31, Project Manager.
Jack leaves home at 8am to cycle into work in Manchester to avoid the traffic. When arriving at work the bike is attached to a standard bike rack using 2 locks, these need to be carried along the journey. His current bike is a Viking Pursuit costing £397. Jack likes to spend a fair amount of money on bikes with reliable brands to make the ride to work as effortless as possible. Apart from the sometimes difficult weather conditions Jack enjoys his commute to work; throughout the day however he can feel stressed on the security of his bike after having theft problems in the past. He believes the facilities to secure bikes aren’t sufficient and will discourage many people from cycling to work. Jack's goal is to eliminate the need to carry bike locks to work by leaving his bike in a more secure location; this will help him feel at ease and confident throughout the day. At the moment securing his bike may be time consuming so the new system should be quick and intuitive.

4. Daily Routine
Night before – Prepare equipment: kit, work clothes, bike locks, shoes, lunch. Morning – Get ready and get the bike out of the shed. 7.45am – Leave home for a 30 minute, 5-6 mile cycle into work to avoid traffic. 8.15am – Arrives at work early Find somewhere secure to leave his bike; he needs to leave earlier to make sure he gets a spot Secure the bike using 2 bike locks Go to work. 5.00pm – Finish work Unlock the bike and start the cycle home. Evening – Lock the bike away in the shed ready for the next days commute.

6. Justification Not enough of the lockers available
The lockers aren’t big enough for anything bigger than a mountain bike
A bike with a full mud-guard around the rear wheel may not fit properly causing damage
It can be difficult to lift the bike up onto the rear wheel and manoeuvre it into the locker
It can be difficult to fit the bikes due to how close together the stands are
Feedback comments on the facilities found
Greater Manchester Cycling Campaign survey

7. Manchester Royal Infirmary Hospital
Not enough in locations – wanting to do it so its close to work
Manchester Piccadilly Gardens

8. Environment Reduce Stress Improve Fitness Social Quick
There are real benefits to cycling both to work & for leisure.
Quick

9. Design Ideas & Considerations
Create a secure outdoor storage space for bicycles while promoting cycling to other users.
Notify the user of their progress & fitness
Efficient storage
Bike Anatomy
Safety tips
Suits the Environment
Low cost for the User
Encourage others to cycle
Design Ideas & Considerations
Benefits should be represented
Individual or group Storage
Number Combination
Locked for the Individual User
Pre-book your parking spot
Swipe card / fob
Secure
Finger Recognition
Ease the users mind

11. Project Plan Phase 1 Phase 3 Phase 2 Initial Research Review
Presentation
Concept Ideation
Product Development
Final Presentation
Phase 1
Phase 3
Phase 2
Gain feedback on designs
Selection of 1 design
25/01/2016
Persona
Mood boards
8/02/2016
Subject area & users research presentation
Concept Ideas
Sketch Ideation
Sketch refinement
Photoshop
CAD
25/04/2016
Final concept presentation
Hand in

12. Blog

13. Thank you for Listening Any Questions?

14. Bibliography
Independent (2016). The Wiggins effect: Twice as many children cycling to school than a year ago, Cycling, Sport, The Independent. Last accessed 4th February 2016.
CTC (2016). CTC Cycling Statistic. Last accessed 4th February 2016.
GOV.UK (2016). National Travel Survey statistics. Last accessed 4th February 2016.
Cycling Weekly (2016). 15 top tips for commuting to work by bike. Last accessed 4th February 2016.
GMMC (2016). Useless Cycle Parking. Last accessed 4th February 2016.
Transport for Greater Manchester (2016). City Tower Cycle Hub. Last accessed 4th February 2016.
Road CC (2016). Cycle hub planned for Manchester office block with parking spaces for 200 bikes. block-parking-spaces-200-bikes. Last accessed 4th February 2016.
Birmingham Intranet (2016). Good and bad examples of cycle parking stands. resources/commuting/design/SheffieldParkingLayouts.aspx. Last accessed 4th February 2016.
IBIKE (2016). 60 Benefits of Bike Commuting & Recreational Bicycling. Last accessed 4th February 2016.
Flickr (2016). Anatomy of a Road Bike. Last accessed 4th February 2016.
Bicycles Stack Exchange (2016). Biking to the airport / leaving a bike for a week. week. Last accessed 4th February 2016.
Auto Chunk (2016). Five innovative stands for your bicycle safety. Last accessed 4th February 2016.
Naturally Cycling, (2016). Supporting the gentle but growing cycling culture in this city of ours. Last accessed 7th February
The Official Trespass Blog, (2016). The many benefits of cycling. Last accessed 7th February 2016.