1. Renaissance Hotels Discover NYC Twitter Giveaway
Objective:
Renaissance wanted to create buzz around their Global Day of Discovery in NYC in June, 2016
Mechanics:
During the Sweepstakes tweeted a promotional message via Twitter, asking followers to re-tweet a message.
To enter, consumers had to re-tweet the message to receive one (1) entry into the Sweepstakes random drawing.
Prizes: Grand Prize (1): A four (4) day/three (3) night trip for winner and one (1) travel companion to attend the Renaissance Hotels Global Day of Discovery event at the new Renaissance New York Midtown in New York, NY, USA. Trip included round-trip coach class air transportation between the major airport nearest the winner’s home city to New York, NY, USA, three (3) nights’ hotel accommodations at the Renaissance New York Midtown, ground transportation to/from airport/hotel in New York, NY, USA, and access to the Global Day of Discovery events.
DJA Handled: Administration & implementation, technical development, travel fulfillment and winner notification