1. Marketing and PR Conference
2016
Health IT
Marketing and PR Conference

3. Providers Under Pressure
Reduced
Reimbursements
Data deluge
Value-Based Care
Meaningful Use
Information Security

4. Healthcare Providers: 2016 Tech Goals
IT Execs
Non-IT #1
Increase data security and patient privacy efforts #2
Leverage technology to improve the overall patient experience #3
Implement/expand meaningful use of electronic health records (EHR) #1
Implement/expand meaningful use of EHR #2
Leverage technology to improve the overall patient experience #3
Improve data integration and interoperability

5. Key Finding: More Players at the Table.
Who’s involved in IT purchasing decisions?*
*Respondents asked to select all that apply

6. Key Finding: IT doesn’t hold all the chips.

7. Key Finding: New Faces Joining the Game
Have one now
Planning to hire one in the next two years

8. What are the primary roles of the CDO?
New Faces: Chief Data Officer
90%
say their CDO is making a positive impact
57%
54%
51%
Bridge the gap between IT and operations
Leverage data to help
set and achieve realistic goals
Leverage data to make
better-informed decisions
What are the primary roles of the CDO?

9. 3 % New Faces: Chief Experience Officer
While improving the patient experience is a key 2016 goal, just:
of healthcare providers report they have a Chief Experience Officer today. 2 3 %

10. 58% 48% 48% New Faces: Chief Digital Officer
Chief Digital Officer Responsibilities:
Apply digital/social technologies
to improve health outcomes
Define and focus digital strategy
Advise/make IT purchasing decisions
58%
48%
48%
48%

11. In response to accountable care:
Key Finding: IT Decision Making is Changing
In response to accountable care:
66%
of healthcare employees say their facility reviews potential IT purchases against new criteria
63% have modified their governance process for IT decision making
61%
have added new roles/positions that are impacting IT decision making
56%
have overhauled the process by which they review and select IT tools

12. What Does This Mean for ME?

13. Broaden the Net

14. Customers First

15. Subscription Economy
Agility
Risk
Cost

16. What Rises Above the Noise?
Right Now
Make Me Smarter
Help Me Connect

17. www.HealthITInsights.com/double-down Thank You Nicole Burdette 11mark
@nburdette
Mary Tobin
O’Keeffe & Company
@mhtobin