1. Digitized Strategic IPRM in the Era of Industry 4.0
Önder Özden
Özden & Güçlü Legal
Digitized Strategic IPRM in the Era of Industry 4.0

5. MAIN CHARACTERISTICS OF INDUSTRY 4.0
DIGITIZATION AND INTEGRATION OF VERTICAL-HORIZONTAL VALUE CHAIN NETWORKS
DIGITIZATION OF PRODUCT AND SERVICE PORTFOLIO
«BIG DATA AND POWERFUL ANALYTIC MEANS*»
THROUGH-ENGINEERING ACROSS THE ENTIRE VALUE CHAIN
NEW PRODUCTS AND PRODUCTION SYSTEMS
DATA AND INFORMATION ARE AVAILABLE AT ALL STAGES OF PRODUCT’S LIFE CYCLE
IMPACT OF EXPONENTIAL TECHNOLOGIES AS AN ACCELERANT
INDIVIDUALISED SOLUTIONS
FLEXIBILITY
COST SAVINGS
*CORRELATED WITH DIGITALIZED STRATEGIC IPRM

6. THREE ASPECTS OF DIGITIZATION THAT FORMS THE HEART OF INDUSTRY 4.0
THE FULL DIGITIZATION OF A COMPANY’S OPERATIONS, INTEGRATED VERTICALLY AND HORIZONTALLY
THE REDESIGN OF PRODUCTS AND SERVICES TO BE EMBEDDED WITH CUSTOM-DESIGNED SOFTWARE
CLOSER INTERACTION WITH CUSTOMERS, ENABLED BY THESE NEW PROCESSES, PRODUCTS, AND SERVICES

7. EFFECTS OF DIGITIZATION ON THE PRODUCTS
AND DEVELOPMENT OF INTANGIBLE ASSETS
MECHANICALLY PERFECT PRODUCT WILL NO LONGER BE ABLE TO COMPETE
PRODUCTS WILL BE ENRICHED BY DIGITAL SOLUTIONS AND CONNECTIVITY
DIFFERENTIATION OF PRODUCTS IS MOVING IN THE DIRECTION OF
SOFTWARE
SENSOR TECHNOLOGY
CONNECTIVITY
GENERATION OF DATA
LEADS THE CORPORATES’ TO DEVELOP INTANGIBLE ASSETS MORE THAN EVER

8. MULTIPLE BENEFITS OF ADOPTING MAIN CHARACTERISTICS OF INDUSTRY 4.0
INCLUDING DIGITIZATION
ENHANCED GLOBAL COMPETITIVENESS/ PRODUCTIVITY
REVENUE GAINS
FLEXIBILITY (i.e. BY ADDITIVE MANIFACTURING/3D PRINTING)
COST SAVING
SPEED
QUALITY

10. IP RELAVANCE OF THESE ADVANTAGES
STRONG & UNBENDABLE IPRs RESULTING FROM DISRUPTIVE NEW BUSINESS MODELS, INNOVATIONS AND EXPONENTIAL TECHNOLOGIES
ADDRESSING PATENTABILITY ISSUES & UNCONVENTIONAL IPR OWNERSHIPS (BASED UPON INNOVATIONS CREATED BY ROBOTS?)
HIGHER CHANCES OF COMMERCIABILITY (AS IS IN «DIGITAL CONTROL SYSTEMS» AND «STANDARD PATENTS»)

11. PRO-ACTIVE PATENT PORTFOLIO APPROACH Disruptives & Cross-Overs / Opportunities for Technology-Leadership
“Our competitors had 50 years of experience. However, they continued developing the speed detector technology on the basis of radar and induction loops. We have quickly taken over the major share of this formerly saturated market by introducing and protecting our laser-based approach.“
Norbert Stein, Owner of Vitronic
© Stellbrink IP | September 2017

12. Ranking in field - last 10 years
© Stellbrink IP | September 2017

13. - THE ADHERENCE OF IP OWNERS TO DIGITIZED STRATEGIC IPRM
SUBSTANTIATION OF THESE ADVANTAGES IS ONLY AND TRULY POSSIBLE IN THE ERA OF INDUSTRY 4.0 BY
-DIGITIZATION
- THE ADHERENCE OF IP OWNERS
TO DIGITIZED STRATEGIC IPRM

15. SUBSTANTIATION OF DIGITIZED STRATEGIC IPRM
DEVELOPING AN IP STRATEGY VIA DIGITAL MEANS (i.e. BIG DATA & POWERFUL ANALYTIC TOOLS) IN ALIGNMENT WITH CORPORATE STRATEGY
INTEGRATION OF IP MANAGEMENT AND STRATEGIC PLANNING
COMPREHENDING THE POSITION OF THE CORPORATE IN GLOBAL AND LOCAL IPR PERSPECTIVE IN THE RELATED TECHNICAL FIELDS
ASSESSING HISTORIC TRENDS OF INNOVATIONS, POSITIONING OF COMPETITORS, UNDERSTANDING CORPORATE’S IPR MONETIZATION APPROACHES
FORECASTING THE FUTURE SCOPE FOR THE CORPORATE IN THE GLOBAL IPR MARKET SPECIALLY RELATED TO INDUSTRY 4.0
RISK IDENTIFICATION IN THE PRESENT AND FUTURE PRODUCT DEVELOPMENT

16. SAMPLES OF DIGITAL MEANS UTILIZED THROUGH STRATEGIC IPRM
BIG DATA ANALYTIC TOOLS
DATA WAREHOUSING TECHNIQUES
DATA STRUCTURING TECHNIQUES
ENTITY RELATIONSHIP MAPPING
Bu hizmetle ilgilenebilecek kişiler için bu toolların ne işe yaradığını kısaca açıkla

17. SAMPLES OF INDUSTRY 4.0 RELEVANT SECTIONS OF DIGITIZED STRATEGIC IPRM
FUTURE TREND/SCOPE ANALYSIS
STRATEGY FOR RISK IDENTIFICATION IN THE PRESENT AND FUTURE PRODUCT DEVELOPMENT
Sözlü açıklama yapalım

18. WHY IS DIGITALISATION & USING PREVIOUS SAMPLES OF DIGITAL MEANS ARE INDISPENSABLE IN STRATEGIC IPRM
THREE MATURITY LEVELS OF STRATEGIC IPRM
R&D SUPPORT FUNCTION (TRADITIONAL COMPONENT AND PRODUCT COMPANIES)
BUSINESS SUPPORT FUNCTION (MORE SERVICE-CENTRIC PRODUCT COMPANIES)
STRATEGIC CORE WEAPON (ICT COMPANIES)
ADAPTATION TO INDUSTRY 4.0 IS ONLY POSSIBLE WITH ASCENDING TO THE 3RD MATURITY LEVEL
FORMING A CLEAR DIGITIZED IP STRATEGY
ESTABLISHING PROCESSES THAT REGULARLY ENSURE VALUE OF THE PATENT PORTFOLIO (FILING MORE DIGITAL PATENTS)
OBTAINING COMPETENCIES IN THE FIELDS OF LICENSING, ENFORCEMENT AND NEGOTIATIONS (COLLABORATION WITH ICT COMPANIES)
THE

19. SO IT IS NOW THE TIME FOR YOU TO CHOOSE YOURS!
ACHIEVING THIS WILL BE ESCALATED UPON THE BELIEVES OF GOVERNMENTS AND CORPORATES’ CHOOSING ONE OF THE BELOW PERSPECTIVES:
MUST BE
MAY BE
TOO FUTURISTIC TO EFFECTUATE
TOO HARD TO MAKE IT REAL
SO IT IS NOW THE TIME FOR YOU TO CHOOSE YOURS!

20. THANKS FOR YOUR KIND ATTENTION