1. LCPC Communication Plan

2. Communication Committee
Communication Committee meets 3-4 times per year
Our job is to investigate and implement a plan for both internal and external communication
We are a committee of the Planning Council
We welcome new members
Current members of the Communication Committee are:
Jane Torrance (LCPC)
Emily Cassell (DAC)
Kate Hallas (United Way)
Kevin Clouthier (Open Doors)
Jon Valentine (Big Brothers Big Sisters)

3. Internal and External
Internal communication to and between members of LCPC, our committees and working groups
External communication with community partners, funders, influencers and the general public
There is always overlap

4. Goals - Internal To keep members informed, engaged, connected
Meetings, , minutes, phone calls, website, blog posts, social media
Analytics - regular reporting of how we are doing on social media included in monthly planner’s report
To offer professional development opportunities to members
Social Media training
Keep tutorials current on lanarkkids
Provide group and/or one-on-one training by request

5. Goals - External
To be a current and trusted source of information and to amplify our member’s messages
Videos Campaign
Encourage all members to complete their own video or ask for assistance
Host the inventory of videos on lanarkkids (links to YouTube channel)
Use the videos on social media to drive traffic to member agencies web sites
Web site – pages and posts (blogs)
Social media – facebook, twitter
Press releases
Newsletter

6. The Engagement Funnel
An effective engagement strategy recognizes that your community will be involved in different ways and to different extents at different times.
Define
Who are we really trying to engage, and why, and what tools will we use
Quantify
How will we measure the engagement
Deepen
How will we deepen the engagement and encourage participation

7. Our LCPC Funnel Community - General Public Funders and Influencers
Community Partners
Members- Working Groups
Members - LCPC

8. Community The general public Consumers of service in Lanark County
Identification of programs and services of our partners
Invitation to community partner events
Accurate information
Issue identification
Communication of community impact
Web Site
Social media
Newsletters
Press releases

9. Community Partners
Community partners such as Adult services, advocacy groups, movements
Awareness of LCPC and member organizations and current information
Identification of programs, services and gaps
Advocacy
Encourage participation in our committees and working groups
Social media
Newsletters
Press releases

10. Funders and Politicians
These are our allies, and the influencers of money and policy
Build confidence and assurance in our work
Awareness of LCPC and member organizations
Identification of programs, services and gaps
Identification of community impact
Advocacy s
Social media tags and mentions on facebook and twitter
Newsletter distribution

11. Members – Committees and Working Groups
Information to and between Planning Council, Committees and Working Groups
Identification and sharing of external/internal trends/issues
Identification of points of service integration
Meetings
Website – posting of agendas, minutes, blogs, calendar
Planner’s Report
Social media – facebook, twitter, you-tube videos
Newsletters
Press releases

12. Members - LCPC
Information flow between members and information to members from other community partners, funders, community
Identification and sharing of external/internal trends/issues
Identification of programs and services
Identification of points of service integration
Meetings
Agendas and minutes
Website – posting of minutes, blogs, calendar
Planner’s Report
Social media – facebook, twitter, you-tube videos
Newsletters
Press releases

13. Questions?