1. Website Development Plan for Carlsbad Village Auto Body
Presented By:
Shanna Geldern
GBA 573
July 10, 2003

2. Problem Statement
Carlsbad Village Auto Body’s competition is increasingly showing up online
Customers are demanding more information about the company and its services

3. Business Objective To become more technologically advanced:
Informational website
Aesthetically captivating to viewers
Simple to navigate
Informative
Reflective of business culture
A good communication tool for current and prospective customers
Easy to find through the most popular search engines
Brings in additional business
Internet connectivity

4. Project Scope
The design, development and launch of an informational website
Microsoft FrontPage
Hosted by 3rd party company based on cost, reliability and support of FrontPage extensions
Search engine optimization
account activation for employees running off domain address
Internet connection establishment
Documentation:
Website information (domain registration & hosting, search engine optimization, accounts)
Internet connectivity account
Training for Company’s Management:
Receiving, responding to, and managing online inquiries from prospects
New system
Using new Internet connection
Maintenance plan:
Website functionality
Content management
Monthly usage reports
Keyword/phrase updates with search engine optimization provider

5. Project Schedule

6. Task Outline

7. Project Budget

8. ROI

9. Thank You!
Questions???