1. PROJECT PROPOSAL FOR SUMMER INTERNSHIP 2012
NIKE TRAINING CLUB
PROJECT PROPOSAL FOR SUMMER INTERNSHIP 2012
Hayley Britt

2. Survey subject profile
WOMEN AGES FROM UNIVERSITY OF OREGON STUDENT RECREATION CENTER
Patrons working out
Students employed at Student Recreation Center
WORKOUT HABITS PER WEEK
1-3 Times: 44%
4-7 Times: 48%
Seldom/Never: 8%
BRAND PREFERENCE:
Nike: 70%
LuluLemon: 15%
Other: 15%

3. SURVEY RESULTS NIKE TRAINING CLUB APPLICATION AWARENESS: 42% Yes
58% No
WILLING TO USE APPLICATION DURING WORKOUT:
63% Yes
26% No
11% Maybe
TOP SOURCE OF WORKOUT INFORMATION:
Top Sources: Magazine, Websites, and Group Exercise Instructor
Phone Application: 18%

4. conclusion
There is a huge opportunity to gain market share of individuals seeking workout assistance by raising awareness of NTC.

5. Project one University NTC event Goal:
Spread awareness of NTC to Target Consumers at Major Universities (PAC 12)
Travel to Major Universities and lead an NTC workout to students
Work in alliance with school recreation centers
Students experience workout
Create buzz with Social Media
Use University of Oregon as a test Campus
NTC event in April

6. Project two Social Media Contest Goals:
Interact with Target Consumer
Spread awareness of NTC
High Involvement with Consumer
Contestants submit workout drills/exercises via video on YouTube, Twitter, Facebook that they would like on NTC Application
Top 5 winners be featured on an NTC workout to perform the drills created

7. Project three Magazine Spread of NTC workout
Goal: Reach Target consumers not using/aware of NTC application through a magazine spread in a fitness and health magazine (SHAPE, Self, Women’s Health)
Article on NTC creation, benefits of plyometric exercises, weight training, and high intensity interval training
Workout able to tear out of magazine