1. Managing IP: who are they and how do they assess us all
FICPI Australia Annual Meeting, August 29th 2009
Managing IP: who are they and how do they assess us all

2. Example rankings: Chambers & Partners
Australia – Intellectual Property 
Band 1
Allens Arthur Robinson
Band 2
Clayton Utz
Gilbert + Tobin
Freehills
Mallesons Stephen Jaques
Band 3
Baker & McKenzie
Corrs Chambers Westgarth
Blake Dawson
Minter Ellison
Band 4
Banki Haddock Fiora
Griffith Hack
Davies Collison Cave
Spruson & Ferguson Lawyers

3. Example rankings: Legal500
Australia – Intellectual Property
Tier 1
Allens Arthur Robinson
Gilbert + Tobin
Blake Dawson
Mallesons Stephen Jaques
Tier 2
Baker & McKenzie
Davies Collison Cave
Clayton Utz
Freehills
Corrs Chambers Westgarth
Minter Ellison
Tier 3
Griffith Hack
Phillips Ormonde & Fitzpatrick
Middletons
Piper Alderman
Spruson & Ferguson Lawyers
Tier 4
Banki Haddock Fiora
F. B. Rice & Co.
DLA Phillips Fox
Hunt & Hunt
Deacons
TressCox
Tier 5
Arnold Bloch Leibler
Kelly & Co
Gadens Lawyers
Slaters Intellectual Property Lawyers

4. IP AUSTRALIA RANKINGS Firm ranking by patent applications 2007
Davies Collison Cave
Spruson & Ferguson
Griffith Hack
Phillips Ormonde Fitzpatrick
F B Rice & Co
Watermark
Shelston IP
Pizzeys
Freehills
10. Cullen & Co.
Source: IPRIA Australian Patent applications scoreboard 2008

5. PCT FILING RANKINGS Firm ranking by PCT applications 2009
Griffith Hack
Davies Collison Cave
F B Rice & Co
Shelston IP
Phillips Ormonde Fitzpatrick
Spruson & Ferguson
Cullen & Co.
Fisher Adams Kelly
Freehills
Wray & Associates
Source: WIPO

6. Varied results Surveys vary because methodologies vary:
types of work included
people included in the research
questions asked
statistics reviewed
timescale covered
background of the publication

8. Information sources Managing IP Survey: information sources
a) Local firms
b) Peer firms
c) Clients

9. Managing IP 2009 Survey Patent results: Patent Prosecution
Tier I
Davies Collison Cave
FB Rice
Griffith Hack
Phillips Ormonde Fitzpatrick
Spruson & Ferguson
Tier II
Freehills
Shelston IP
Watermark
Tier III
Allens Arthur Robinson
Cullen & Co
Madderns
Wray & Associates
Tier IV
Blake Dawson
Callinans
Fisher Adams Kelly
Halford & Co
Mallesons Stephen Jaques
Pizzeys
Patent Contentious
Tier I
Allens Arthur Robinson
Tier II
Davies Collison Cave
Freehills
Griffith Hack
Mallesons Stephen Jaques
Spruson & Ferguson Lawyers
Tier III
Baker & McKenzie
Blake Dawson
Clayton Utz
Corrs Chambers Westgarth
Gilbert + Tobin
Minter Ellison
Phillips Ormonde Fitzpatrick
Shelston IP
Tier IV
Addisons
Banki Haddock Fiora
Deacons
Maddocks

10. Managing IP 2009 Survey Trademark results: Trademark Prosecution
Tier I
Davies Collison Cave
Griffith Hack
Phillips Ormonde Fitzpatrick
Spruson & Ferguson
Tier II
Allens Arthur Robinson
Blake Dawson
FB Rice
Freehills
Shelston IP
Watermark
Tier III
Baker & McKenzie
Corrs Chambers Westgarth
Tier IV
Clayton Utz
Deacons
Gilbert + Tobin
Mallesons Stephen Jaques
Middletons
Minter Ellison
Pizzeys
Wray & Associates
Tier V
Banki Haddock Fiora
Callinans
Cullen & Co
Fisher Adams Kelly
Halford & Co
Madderns
Nicholas Weston

11. Managing IP 2009 Survey Trademark results cont: Trademark Contentious
Tier I
Allens Arthur Robinson
Tier II
Baker & McKenzie
Blake Dawson
Corrs Chambers Westgarth
Davies Collison Cave
Freehills
Mallesons Stephen Jaques
Spruson & Ferguson Lawyers
Tier III
Clayton Utz
Gilbert + Tobin
Griffith Hack
Minter Ellison
Phillips Ormonde Fitzpatrick
Shelston IP
Tier IV
Addisons
Banki Haddock Fiora
Deacons
Middletons
Nicholas Weston

12. Managing IP 2009 Survey Copyright results: Copyright Tier I
Allens Arthur Robinson
Banki Haddock Fiora
Gilbert + Tobin
Mallesons Stephen Jaques
Tier II
Baker & McKenzie
Clayton Utz
Corrs Chambers Westgarth
Griffith Hack
Minter Ellison
Phillips Ormonde Fitzpatrick
Tier III
Blake Dawson
Deacons
Freehills
Holding Redlich
Middletons
Tier IV
Anisimoff Davenport
Norman Waterhouse

13. Managing IP survey questionnaire
Part 1 – Firm overview
No. offices in this jurisdiction?
Firm of lawyers or attorneys, or both?
What is the split (e.g. 50/50, 70/30)?
Member of any international networks?
Members of major professional bodies or involved in drafting recent IP legislation?

14. Managing IP survey questionnaire
Part 2 Staff moves
Part 3 Client information
Part 4 Synopsis
Part 5 Notable cases/IP portfolios

16. Working with surveys “Dos and Don’ts”:
Do work with the marketing department/partner
Do provide more client and work information
Do spend time on the submission
Do duplicate between publications
Don’t return the submission late
Don’t be long-winded – keep concise and simple

17. Managing IP: who are they and how do they assess us all
FICPI Australia Annual Meeting, August 29th 2009
Managing IP: who are they and how do they assess us all