1. DESIGN PROCESS
People can become creative if they give “ a kind of permission to be ourselves, to fantasy, to let loose, and to be crazy, privately. (Every new idea looks crazy at first)…. A creative person has a fusion of primary and secondary processes; both conscious and unconscious; both of deeper self and of conscious .
(De Bono 1970

2. Inventory- Preparation

3. Identify the Problem
Define the problem, be specific. Try to capture it in one question
What's the purpose of the project?
Information? Entertainment? Education? To attract attention? To create an image or identity? To make life easier? To beautify? To fix a problem? To provide a service?
What are the requirements or specifications?
Size, colour, dimensions, budget, quantity, materials.
When it is required?
Due dates? Cost restraints? Material constraints?
Who is the target audience?
Students? General Public? Parents? Staff? Age? Male/Female? Income? Level? Where do they live?
Why is it necessary
Innovation? Upgrade? Variety? For a mark in this course?

4. Gather Information
Talk to your client(in this case it may be yourself)
Use information from researches that have gone before you. Do not copy but be inspired by other work done before you.
Gather reference material, models, samples and examples.
Keep a file of inspirational material.
Record information
Establish a plan of procedures, look into the "state of the art" by examining other solutions on the web.

5. Analysis and Synthesis
IDEA GENERATING

6. Brainstorm Create a list of lead questions (Use the 5 w’s + H again)
Lists of as many solutions as possible, quantity is desired
Be spontaneous, do not edit your self, record your ideas
Withhold criticism by suspending judgement, participants will feel free to generate unusual ideas
Let your ideas lead you to other areas focus on extending or adding ideas, build on your ideas
Welcome unusual ideas, the wilder idea the better
Combine and improve ideas- good ideas may be combined to form a single better good idea 1+1=3
Use mind maps Sketch on paper
Group brainstorming generates a large number of ideas for a solution of a problem (developed in1930by Alex Osborn in Applied Imagination)

8. Mind maps (developed by Tony Buzan)
Is another way of creating
individual brainstorming
A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.

9. Structured graphic representation of words and ideas produced by brainstorming
A person starts in the middle of the page with the main idea, and works out in all directions, producing a growing and organized web like structure composed of key words and images
Each idea becomes a centre of a new web map.
The mapping allows you to write down your ideas quicker than expressing them in words or phrases. Once the words and ideas flow there is a need to cluster or group them

10. Find connections
Use of lines, colours, arrows, and branches can be used to indicate relationships between the ideas generated the mind map.
Mind maps help organize the information, once all the ideas and visual information are on the page you can start finding further connections and start creating new ideas or images.

11. There are some simple rules for mind mapping:
Use just key words, or wherever possible images.
Start from the center of the page and work out.
Draw quickly on unlined paper without pausing, judging or editing
Make the center a clear and strong visual image that depicts the general theme of the map.
Draw Primary Branches from the Central Image.
Create sub-centers for sub-themes.
Put key words on lines. This reinforces structure of notes.
Begin secondary branches, adding additional lines and words.
Print rather than write in script. It makes them more readable and memorable.

12. Use symbols, drawings, and colours to add life to your mind map
Use symbols, drawings, and colours to add life to your mind map. Use color to depict themes, associations and to make things stand out. Anything that stands out on the page will stand out in your mind.
Be bold in your use of colours.
Be bold in your thinking
Use arrows, icons or other visual aids to show links between different elements.
Don't get stuck in one area. If you dry up in one area go to another branch.
Put ideas down as they occur, wherever they fit. Don't judge or hold back.
Break boundaries. If you run out of space, don't start a new sheet; paste more paper onto the map. (Break the 8x11 mentality.)
Be creative. Creativity aids memory.
Get involved. Have fun.

15. Evaluation Whittle down the ideas generated to 8-10 good ideas
Evaluate these ideas generated and compare each solution to the design criteria,
refining and modifying as required
Do your ideas satisfy the requirements

16. PREPARATION OF ROUGH SKETCHES AND PROTOTYPES
THUMBNAIL SKETCHES
CONCEPT DRAWINGS
MOCK UPS AND PROTOTYPES
PRELIMINARY PLANS FOR CLIENT TO REVIEW

17. Thumbnail sketches and Prototype (artist statement)
Try and choose three and develop it further, Create 3 thumbnail sketches of these designs
Get feedback from the client (or in this case the teacher
On a 8x 10 sheet of Mayfair draw a proposal of your fantasy coffin with your artist statement:
Give a brief description of who your coffin is designed for, and explain why you believe the piece is a suitable representation of the person it’s intended for.

18. Evaluate
The solutions (e.g., by testing, modelling, and documenting results), possible revisions, and then choosing the best one.
Sometimes 3 ideas are presented to the client for their feedback which may result in further revisions

19. FINAL PRODUCTS
The solution, using one or more of the following: final drawings, technical reports, electronic presentations, flow charts, storyboards, mockups, prototypes, and so on.
Communicate these ideas to the client

20. Feedback
on the final solution and repeat the design process if necessary to refine or improve the solution.