1. Creating Your Information Product
How to build your own Information Business Empire that banks in 6 or 7-figure income into your pocket 24/7!

2. Types of Products to Sell
Physical Product
Digital Product

3. Why Sell Digital Products?
Product creation is zero or low cost
Profit margin is close to 100%
System and delivery can be automated
People are willing to pay for good information

4. Types of Digital Products
Information Products - E-Book - Audio - Video - Articles
Others - Software - Scripts - Templates - Membership Site

5. In This Course, We Focus on Creating Your Own Information Product

6. The Digital (Information) Product Business Plan
What You Want to Achieve:
Do work only once
Can be automated and achieve passive income
Process and results can be duplicated over and over again!

7. Product Creation Criteria
Demand - don’t create one
Price – low ticket, high volume? High ticket, low volume?
Title – short and snappy; branding of name / company / franchise

8. Product Creation Criteria (Con’t)
Contents – must not be found in free products
Format – e-book, audio, video
Affiliate Links – extra income from back-end

9. CONTENT CREATION: 7 Ways to Generate Content on the Fly!

10. 7 Ways to Generate Content
Self Generated - write your own - record audio - record video
Pre-Made Content - public domain - private label rights (PLR)
User Generated - interview an expert - hire a ghostwriter

11. 1. Write Your Own Create your own E-Book in Word Convert to PDF
PDF Maker (Windows):

12. How to Become an Expert Quickly
Read 3 of the best selling books in your chosen topic; summarize in 10 to 20 important points!
How do you know if you’re an expert? As long as you know 5% more than what 95% of most people don’t know!

13. 2. Record Audio I use Adobe Audition 2.0 to record my own audio
Get a quality microphone (Karaoke type) – “head gear” not recommended
Text Transcription: get a freelancer or college student to do the transcription for you

14. 3. Record Video
IN PERSON: Builds rapport, good substitute for blog content, put salesmanship in person
ON SCREEN: good for showing technical ‘how to’ or Presentation
Download the latest Camtasia Studio:

15. 4. Public Domain
The work was created and first published before Jan 1, 1923 or at least 95 years before Jan 1 of the current year, whichever is later
Public Domain = No Restriction of Use
Did you know? 15% of the books in the world today are in Public Domain!

16. 4. Public Domain (con’t)
BUT TAKE NOTE: Not all books in the Public Domain have expired their copyright!
Places to get Public Domain: -

17. 5. Private Label Rights
Can put your name as the author and edit the contents
Vs. Public Domain – contents are more updated and timely

18. 5. Private Label Rights (con’t)

19. 6. Interview an Expert
How to Propose to Potential Experts - exposure to audience that haven’t heard of them - they may pitch about their own product in the last 5 minutes of the call
Give a set of questions in advance: 4 to 6 will do usually and this can last 30 to 45 minutes
Use Skype and Power Grammo

20. 7. Hire a Ghostwriter
Places to look at: College students - Referrals
How to save money on ghostwriting fees and get more value: specify amount of words per article. Give assignments in quantity of articles, NOT book.

21. Getting an E-Cover for Your Digital Product

22. Product Pricing Strategy

23. High Ticket - $197 and above
Product Pricing
Low Ticket – below $27
Medium Ticket - $67 - $97
High Ticket - $197 and above

24. “Why Are Most Information Products Typically Priced to End with ‘7’?

25. The Ultimate Strategy with Creating Products