1. Standards Education Committee Update
Where We Are With SEO Optimizations of the IEEE-SU Website
July 12, 2016

2. Who is your organic user
Agenda
Where We Are
Results thus far
Traffic
Total Site
eMag
Who is your organic user
Interest categories
Location
What's Next

3. Where We Are
Clean Up Phase – Roughly half of the site has been completed, or is currently in progress.
On site clean up of SEO elements such as:
Title & Description tags

4. Where We Are
Content recommendations:

5. H tags – the “outline” of each page
Where We Are
H tags – the “outline” of each page
Some pages are straight forward
Others we will be working with the Design folks to see how to implement, if possible
Some H tags control different elements of pages, so we are not altering them at this time

6. Results Thus Far
With what has been completed so far, here are a few traffic snapshots for Organic traffic to the website!

7. Traffic Growth – Total Site
Organic traffic, by week, January-June
Monthly Increases
January 48 pageviews
February 15 pageviews
March 370 pageviews
April 592 pageviews
May 737 pageviews
June 1,084 pageviews

8. Traffic Growth - eMagazine
Organic traffic, by week, January-June
Monthly Increases
January 0 pageviews
February 0 pageviews
March 43 pageviews
April 181 pageviews
May 304 pageviews
June 587 pageviews

9. Who is your Organic User?

10. Where is your Organic User?

11. Where is your Organic User?

12. Wrapping up the on site cleanup
What’s Next?
Wrapping up the on site cleanup
Continuation of working with Design team to impact elements that cannot be altered without design changes
Sitemap completion and submission
Begin Off Site optimization