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GCSE Business Studies Unit 1 Starting a Business

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1 GCSE Business Studies Unit 1 Starting a Business
Marketing Mix – Place

2 Images © thinkstockphotos.co.uk
Learning Outcomes Describe and explain channels of distribution Traditional Modern Direct Images © thinkstockphotos.co.uk

3 Images © thinkstockphotos.co.uk
Place Place is how a product is distributed to the consumer at a convenient location and at the right time. Distribution of a product can be affected by: Type/value of goods Speed (goods may be perishable) Costs involved Geographical coverage of the distribution channel Reliability of the distribution channel Images © thinkstockphotos.co.uk

4 Channels of Distribution
TRADITIONAL Manufacturer Wholesaler Retailer Consumer MODERN Manufacturer Retailer Consumer DIRECT Manufacturer Consumer Images © thinkstockphotos.co.uk

5 Key Trends – Channels of Distribution
Growth of E-commerce Growth of Call Centres Growth of Retail Parks Growth of Digital Television Shopping Diversification of Products and Services Offered by Retailers Images © thinkstockphotos.co.uk

6 Images © thinkstockphotos.co.uk
Check List Learning Check – Do you know . . . 1. The channels of distribution? Images © thinkstockphotos.co.uk

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