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Marketing Mix Project Marketing I.

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Presentation on theme: "Marketing Mix Project Marketing I."— Presentation transcript:

1 Marketing Mix Project Marketing I

2 Students divide into groups of 2-3 people
Project Overview Students divide into groups of 2-3 people Design a new item for the BWHS School Store (may use to complete design) Apply the Marketing Mix to this new product Create a PPT presentation to present to class

3 PowerPoint Guidelines
7 slides minimum: Cover slide (product name & student names) Agenda/overview slide Product slide Price slide Place slide Promotion slide Conclusion/wrap-up slide to

4 Cover Slide - example Frisbee Ms. VanDyke

5 Agenda Slide - example The Marketing Mix: New Store Product Item Price
Item Location Promotion

6 Product Slide – example (explain the product in detail)
Orange plastic Frisbee 1 color print Briar Woods Falcons

7 Price Slide – example (explain the pricing in detail)
cost (what we really paid for the Frisbee) $3.11 Retail (what we will charge for the Frisbee) $5.00 Profit (the difference of retail & cost) $1.89 Explain if customers would pay the retail price or not? (remember you want to get a 40% mark-up on retail items)

8 Place Slide – example (explain where the item will be sold)
School Store Lunch sales Games/events

9 Promotion Slide – example (explain the promotion in detail)
Morning announcements Flyer online Word-Of-Mouth Contest

10 Conclusion Slide - example
Falcon Frisbee $5 School Store Morning Announcements Frisbee Contest

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