1. From Database to Doorstep: Coordinated Communication in the 21st Century
November 1, 2007

2. Democracy Alliance Partner
Patricia Bauman
Democracy Alliance Partner

3. Hon. Martin Frost, Laura Quinn, and Bobby Clark
President, America Votes
Chief Executive Officer, Catalist
Deputy Director, ProgressNow

4. From: Republican National Committee
CATALIST “BEFORE”
Progressive Action = Organizing = Lists
Voter files – history of poor quality; always a moving target
Simple: Eliminating errors save resources
Sublime: More precise targeting
West Virginia women in 2004

5. BEFORE AMERICA VOTES: SILOS, CIRCUSES, & DUPLICATION
Independent organizations worked in silos
Campaigns came down like circus tents after Election Day
Every two years, we invested time, money, and human resources in redundant efforts

6. PROGRESSNOW: CHANGING TIMES, CHANGING STRATEGY
We’re building the progressive movement online – civic engagement and political action for the new century
The front lines are in the states - “All politics is local”
A permanent campaign – 24/7 civic engagement and electoral preparation

8. Amy Wilson What the Catalist data revealed: Born 1968
13995 Shannon Dr, Broomfield, CO
Registered in 2004 as independent
SH district 33, SS district 23
Interested in outdoor recreation, 2 kids, upper middle class
Amy Wilson
What was learned and shared at the America Votes Table:
52% probability of voting
71% probability of being moved on alternative energy
Signed Colorado Oil & Gas Co. petition from ProgressNow Action
Received application to vote by mail from Mainstreet Colorado and returns it
Received online voting guide and reminders to return ballot
Received thank you when she votes
What we first knew from ProgressNow Action:
Name, , Zip
Signed Xcel Energy’s rate hike petition
Signed stem cell petition

9. CATALIST “2008 AND BEYOND”
In 2008 Catalist will be providing at least 50 progressive organizations the tools and data they need to increase voter registration, find new donors and members and persuade and turnout more voters.
Our audacious goal is to build this progressive infrastructure to help make change in governing -- to help progressive organizations pinpoint and galvanize support for new policy initiatives to meet the massive challenges facing the nation

10. AMERICA VOTES: TOWARD GREATER COORDINATION, INFRASTRUCTURE, & EFFICIENCY
Realizing our full potential requires effective coordination
Coordination has evolved to genuine collaboration
Expanding to 15 states for 2008 and beyond

11. State by State 2008

12. State by State 2012
Oregon

13. From DATABASE to DOORSTEP: COORDINATED COMMUNICATION IN THE 21ST CENTURY