1. Effective Unit Fundraising
Show Me the Money
Effective Unit Fundraising

2. The Obligatory Pic

3. Goals for Today’s Presentation
Understand how and why we make a fundraising plan
Identify two potential fundraising options for your unit
Understand the process for getting your activity approved

4. Your Unique Needs Low End High End Squadron with building $5,000
$20,000
Squadron with rented space
$2,000
Squadron with free space
$500
$1,500
No two squadrons are the same
Your needs drive your fundraising
A fundraising plan helps everyone understand the goal
Start with your needs
Add in your wants
Add in your “pie in the sky”
Look at the number
Reasonable?
Do you become the Civil “All We Do is Raise Money” Patrol?

5. Creating a Fundraising Plan
The plan helps identify all your needs. Start with your unit budget
Plans create transparency. What do we use all that money for anyway?
Plans show members how important any given fundraiser is to the overall goal
What must you have to operate?
Rent, utilities, etc…
Identify your NEEDS
Scholarships, cadet funds, etc..
Can live without but it’d be nice
What would you LIKE to have?
Evaluate for reasonableness
Identify events/sources
Add it all up

6. Sample Needs/Wants Plan
Item Description
Need
Want
Building rent
$2,500
Utilities
$3,600
Insurance
$1,000
Repair fund
$500
Supplies
$200
Activity fee fund
Flight scholarships
Flying fund
Total
$7,800
Combined total
$10,300

7. Target is to raise between $7,800 and $10,300 per year
With 90 members in the unit that is a dollar per member figure of $86 to $114
Know these numbers
Communicate these numbers
Raising funds is not only on leadership; it’s everyone!
Source
Low End
High End
Note
Family Ask
$250
$750
30 $25 each
Brat Barns
$1,000
$1,500
Two events
Waffle Breakfast
$3,000
$4,500
5K Run
$6,000
Wreaths Across America
$300
$5/wreath. $750 is 150 wreaths
Private donations
Rotary lights
$150
$175
10 people for 8 hours
Total
$9,200
$17,675

8. Evaluate Your Activities
Source
Low End
High End
Note
Family Ask
$250
$750
30 $25 each
Brat Barns
$1,000
$1,500
Two events
Waffle Breakfast
$3,000
$4,500
5K Run
$6,000
Wreaths Across America
$300
$5/wreath. $750 is 150 wreaths
Private donations
Rotary lights
$150
$175
10 people for 8 hours
Total
$9,200
$17,675
Are there things that just don’t pay to do?

9. What Can You Do? Grants Direct subsidy Unit Dues Selling fundraisers
Brat Festival Foods
Requires some cash outlay but you’ll make it back
10-12 people to staff a full day
Wreaths Across America
$5/wreath
Ceremony in mid-December
Improved experience
Family “Ask”
Straight up ask families for money
Translate the cost per member statistic
Signature Event
Can be risky
Requires lots of effort
Event sponsors
Support events in return for a stipend
Airshows
Parking at community events
Color Guard honorarium
Grants
Can be tricky due to CAP’s non-profit organizational choices
Grant a project versus operations
Direct subsidy
County, city, regional government
Unit Dues
Have to collect at the unit level
Selling fundraisers
Pizzas, wrapping paper, cookies, etc
Silent Auctions
Private donations
In Kind Donations
Volunteer Grants
Thrivent
Cisco
Matching Gifts

10. The Rules
All fundraising must be approved by the Wing Commander in advance
Submit a WIWGF 22.
Prohibited fundraising activities (CAPR para 12 & 14)
Fund raising promoters who charge a percentage of the proceeds
Ex: Professional cold-caller fundraisers who take 85% of proceeds and let you keep 15%
Sponsoring or Flying in Air Shows.
Penny a Pound Airplane Rides
Dropping Objects from Aircraft or Spot Landing Contests
Personal Pecuniary Gain
Sale of Alcoholic Beverages
Gambling
Wear of the Air Force uniform by Senior Members is prohibited when fundraising
Cadets may wear Air Force style uniforms

11. Exercise