1. Case Study 3: Operate a Manufacturing Company (Introduction)
EGN Enterprise Systems Collaboration
Summer B, 2012

2. Objective
The objective of the Manufacturing introductory ERPsim is to provide a quick hands-on experience of an integrated business process through an ERP manufacturing ERPsim, which combines basic operation functions, such as planning, sales, production, procurement, marketing, investment, and financial accounting for learning how to make business strategy and business decisions.

3. Corporate Roles Designation
CEO (Team Leader)
Watch financial statement
Price market report
Check summary sales report
Check sales and market data
Check inventory Report
Marketing Manager
Marketing Expense Planning 3 3

4. Corporate Roles Designation
Sales & Marketing Manager
Change prices
Work with MM manager for forecast
Check sales and market data
Check summary sales report
MM Manager
Forecast – create planned indep. Req.
MRP run
Automatic generation of POs
Purchase Order Tracking
Release production orders
Monitor production schedule
Check inventory Report
Product cost analysis 4 4

5. Operations in the cash-to-cash cycle

6. The Virtual Business Environment
Simulation of a market
Automation of administrative tasks
Simulation of the passing of time 6

7. Organizational elements

8. Organizational elements

9. Organizational elements

10. Organizational elements

11. Data model of the main master data used in the simulation game

12. Definition of master data (1/2)

13. Definition of master data (2/2)

14. List of master data to create for the simulation

15. Muesli Cereals
Wheat
Oats
Nuts
Raisins
Blueberries
Strawberries

16. Your 6 products 40% wheat 40% oat 20% nut 1 box 1 bag 40% wheat
20% raisin
1 box
1 bag
40% wheat
40% oat
20% blueberry
1 box
1 bag
50% wheat
50% oat
1 box
1 bag
35% wheat
35% oat
10% raisin
10% nut
5% strawberry
5% blueberry
1 box
1 bag
40% wheat
40% oat
20% strawberry
1 box
1 bag

17. Data model of product $$-F06

18. German market North West South DC10: 2 retailers DC12: 19 retailers

19. Muesli Manufacturing Association Label Regulation

20. Input Cost at low seasonal price

21. Number of stores by geographical area

22. DC10 Hypermarkets Buy only large boxes (1 kg)
Payment delay of 20 steps
More sensitive to price
Less sensitive to advertising
Will have a stronger preference for 3 particular products during the simulation

23. DC12 Grocery chains Buy small boxes (0.5 kg) and large boxes (1 kg)
Payment delay of 10 to 15 steps
Will have a stronger preference for 4 particular products during the simulation

24. DC14 Independent grocers (will be used in Extension ERPsim)
Only buy small boxes (0.5 kg)
Less price sensitive
Sensitive to advertising
Payment delay of 5 to 15 steps
Will have a stronger preference for 3 particular products during the simulation

25. Number of retailers per Locations

26. Risk premium on credit ratings

27. Review of the major rules
You don’t change the recipe of a product in the mfg introduction game
Customers preferences do not change throughout the game, hence you may learn from their past behavior
The company displaying the highest shareholder’s equity at the end of the simulation wins the game
You must behave ethically at all times
The end of game inventory will be value at cost price in the final balance sheet. Therefore, you shouldn’t sell under cost at any time during the game.

28. Elements of a winning strategy
Use the ERP system efficiently
Do not run out of stock
Delays and production capacity constraints are important elements of the game
Team organization is more important than you think

29. Game layout
30 steps
30 min

30. Rules of the game
Each round will be of 30 steps (approx 1 min per step)
End-of-round inventory is carried over to the next round
You can sell a product only if you have it in stock
You compete against the other teams and importers
Your objective is to maximize profit

31. Participant’s job aid

32. Let’s get started! Create your team :
Max 4 persons : User 1 to User 4
Up to 26 company : A to Z
Log in using user name and passwords giving by your teacher

33. Login information Client 155 Login : intro_$# $ = Team,
# = User 1 to User 4
Password: ERPSIM
Login information

34. SAP Menu & Navigation
Show some navigation. Begin by changing the setting to view the transaction codes. Browse the SAP menu to illustrate the depth of the system.

35. Introductory Game: Round 1
30 min
30 steps

36. Cost, inventory & initial pricing
Material
$$-F01
$$-F02
$$-F03
$$-F04
$$-F05
$$-F06
Name
Nut Muesli
1.0 kg.
Blueberry
Muesli
Strawberry
Raisin Muesli
Original
Mixed Fruit
Raw material Cost
€ 1.53
€ 1.97
€ 1.38
€ 1.36
€ 1.76
Standard cost
€ 2.48
€ 3.09
€ 2.50
€ 2.65
€ 2.89
Initial price 10 12
€ 4.24
€ 4.49
€ 5.18
€ 5.43
€ 3.92
€ 4.17
€ 3.87
€ 4.12
€ 4.75
€ 5.00
Initial stock
100,000

37. The Introductory game: Round 1 (30 steps- days)
You have initial inventory for each finished product (100,000 for each)
You will sell your available products in Q1.
You can’t buy any raw materials in Q1.
You can’t make plan, run MRP, and produce any finished goods in Q1.
You need to maintain the price of your 6 products and invest in marketing.
You need to know how to :
Maintain price list and make plan for marketing investment
Watch available stock
Monitor sales orders
Monitor your profit !

38. Participant’s job aid & Menu

39. Check product costing

40. Maintain Prices for DC 10 & 12

41. Marketing expense

42. Stock in material overview

43. Check sales summary report

44. Check sales order report

45. Check market report

46. Check Financial Statements

47. The Introductory game: Round 1 (30 steps – 30 days)
We start the simulator for 30 steps
Change the prices for Distribution Channel (DC) 12 and 10.
The current price are 3 euros above cost of goods.

48. Introductory game: Round 2
30 min
30 steps

49. The Introductory game: Round 2 (30 steps- days)
You finished goods will be carried over to the round 2 if your still have inventory in the end of the round 1.
You have initial raw materials which are enough to make 100,000 of your each product.
You can’t buy any raw materials in Q2.
You can produce your products in Q2 by converting planned orders to production orders.
You continue to maintain your prices and make investment in market.

50. Parameters of the game Present briefly the parameters of the game.
Mention that the parameters will be different in Game 2.

51. Participant’s job aid & Menu

52. Release production order

53. Release Production Orders (CO41)

54. Check Production Schedule

55. The Introductory game: Round 2 (30 steps - days)
We start the simulator for 30 steps

56. Introductory game: Round 3
30 min
30 steps

57. The Introductory game: Round 3 (30 steps- days)
You finished goods and raw materials will be carried over to the round 2 if your still have inventory in the end of the round 2.
You can buy any raw materials in Q3.
You can produce your products in Q3.
You need to create independent requirement plan for your products, run MRP to create purchase requisitions and planned orders, convert purchase requisitions to production orders, and
release planned orders to production orders.
You continue to maintain your prices and make investment in market.

58. Participant’s job aid & Menu

59. Create Planned Independent Requirement for 6 Finished Products (MD61)

60. Forecasting sales

61. Execute MRP

62. After the MRP run

63. Automatic Creation of Purchase Orders from Requirement (ME59)

64. Convert purchase requisitions into purchase orders

65. Track purchase orders

66. Purchase Order Tracking(ZME2N)

67. Raw material cost per PO67

68. Collective Conversion of Planned Order (CO41)

69. Release production order

70. Release Production Orders (CO41)

71. Check Production Schedule

72. The Introductory game: Round 3 (30 steps – 30 days)
We start the simulator for the last 30 steps