1. Daily Management Total Quality Management September 30, 2002
Team Volkswagen
Daily Management
Total Quality Management
September 30, 2002

2. Engineering Graduates
* National Center for Education Statistics

3. Auto Sales Trend
* JD Powers & Associates

4. Vision
To maintain our current and ensure a future position as America’s favorite European car company by increasing sales by 2% a year, for the next 5 years, while adhering to our commitment to drive continuous improvements, customer satisfaction, and quality.

5. Mission
Design innovative vehicles for the next five years that improves models by upgrading its performance, safety and luxury appearance.
Uphold customer satisfaction by manufacturing quality vehicles, offering comprehensive service plans, and trained sales associates that better satisfy our customer’s needs.

6. Guiding Principles Quality First
Customers are the focus of everything we do
Continuous improvements are essential to our success
Employees are the foundation of this company

7. Reengineering a Process

8. Theme
Marketing has confirmed that dealerships have been receiving accolades concerning the design of the Volkswagen Jetta. Overall, customers are responding to the quality and safety designs along with the affordable price that the Jetta offers. Therefore, in order to continue this competitive advantage we need to continue to reinvent the designs of the Volkswagen Jetta maintaining the trendy edge of design and affordable prices.

9. Current Situation

10. Goal
To design and develop future cars or car improvements that implements the use of advance manufacturing while still meeting innovative design criterion and customer cost constraints thus capturing the attention of graduating customers market and increasing sale by 2% each year.

11. Maintain the Jetta’s competitive edge within the target market
Root Cause
Maintain the Jetta’s competitive edge within the target market
Design
Sales
Service/Dealers
Marketing
too compact for family
not fast enough
small cargo space
colors
deals/discounts
standard options
didn’t see commercial
high income /debt ratio
options
want to buy U.S.
rebates
don’t like sales associates
extended warranty

12. Solution

13. Implement
The solutions that we chose to implement was to offer a variety of engine types and market the Jetta options better.

14. Confirm

15. Prevent Recurrence
VW will analyze sales to get feedback from target market. We need to focus on the size perception of our vehicle to eliminate the idea that bigger is better. VW will allocate more funds to engine research and development. Finally, we will conduct more surveys on target market to monitor changing trends.

16. Next Steps
Marketing will continuously monitor target market and resulting trends due to various economical factors. All data will be disseminated through electronic and training sessions.

17. Business Function Statements
Improve Quality
Focus on Customers
Innovate Design Standards
Satisfy Employees

18. PDCA Tree Diagram