1. Business English Upper Intermediate
John Silberstein

2. Agenda Current Events Writing a business plan Entrepreneur Exercise
Breaking into Groups

3. This Market Rally May Be for Real
What is meant by “the bottom?”
What other signs are there that the U.S. economy is coming back to life?
Why is 55% significant?
What two things does the author mention that could still go wrong?

4. Business Plan Project What is a business plan?
A business plan is a written description of your
business’s future. It’s a document that
describes what you plan to do and how you
plan to do it.

5. Business Plan Project Plan Your Plan Purpose Business Objectives
Financial Goals
Resource estimation and allocation

6. Elements of a Business Plan
Business Plan Project
Elements of a Business Plan
Executive Summary
Company Summary
Market Opportunity
The Product/Service
Marketing Strategy
Competitive Analysis
Operations
Financial Components

7. Business Plan Project Executive Summary Most Important Part 1 Min Test
1 Page Long
Concise Explanation
Written LAST

8. Business Plan Project Company Summary Company Ownership
Company History
Management Team (Most Important)

9. Business Plan Project Market Opportunity
The Problem
Customer Needs
Definable
Meaningful
Sizable
Reachable
Your Solution

10. Business Plan Project The Product/Service
Your Product/Service
Value for Customers
Competitive Advantages

11. Business Plan Project Marketing Strategy
Product
Pricing
Promotion
Place

12. Business Plan Project Competitive Analysis
Strengths
Weaknesses
Opportunities
Threats

13. Business Plan Project Operations
Implementation/Development Strategy
Logistics
R & D

14. Business Plan Project Financial Components
Cash Flow Statement
Income Statement
Balance Sheet

15. Business Plan Project Most Common Mistakes
Unrealistic
No clear plan for progress
Failing to describe the product in layman’s terms
Lack of market research
Lack of competitor research
Incomplete financials
Lack of valuation and exit strategy