1. Sports and Entertainment Marketing 1
Objective 2.05

2. A database of competitor information often contains information about the competitor's
A. budget structure
B. production techniques
C. advertising media
D. creative strategy

3. C. advertising media

4. What type of competitor information is important for sport/event organizations to maintain in a database? A. consumption B. demographics C. market size D. price lists

5. D. price lists

6. Which of the following internal records might a business use to analyze information regarding customer satisfaction levels: A. expense reports B. debit receipts C. credit reports D. comment cards

7. D. comment cards

8. What internal records do many businesses monitor in order to obtain useful marketing information? A. Sales reports B. Trade journals C. industry projections D. print advertisements

9. A. Sales reports

10. Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information: A. To compile regulatory data B. To review employment trends C. To analyze product performance D. To prioritize investment goals

11. C. To analyze product performance

12. What type of marketing information might a business obtain by monitoring sales invoices? A. service tactics B. profit margin C. sales territory D. customer profiles

13. D. customer profiles

14. A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location? A. youth magazine B. government census C. national news outlet D. sporting goods association

15. B. government census

16. Which of the following might a sport/event organization search to obtain marketing information A. foundations B. media C. newsletters D. internet

17. D. internet