1. Symplicity CSM Symposium 2017
Metrics That Matter
Mike Minton, Ph.D.
Andrew Brubaker, M.S.
Symplicity CSM Symposium 2017

2. Who We Are Mike Minton, Ph.D. Associate Director for Student Relations
Illinois State University
Andrew Brubaker
Data Intelligence Analyst
Ball State University

3. How We Feel During the Reporting Season

4. Objectives Why metrics matter in career services
W3 Methodology – What? So What? And Now What?
Discuss suggested metrics
Shovel-ready reports

5. 58%

6. Expectations Gap
“One of the challenges is helping students understand that going to the career office is a multioccasion, multiyear experience, not just going ‘at least once.’ Sometimes students think they’ll go one time for 30 minutes and get everything they need, but it’s not that simple.” (Chan, 2017)
Andy Chan,
VP for Personal and Career Development
Wake Forest University
Source information

7. Why Do Metrics Matter?
“You can’t manage what you don’t measure.” — W. Edwards Deming
“It’s a simple formula: Using big data leads to better predictions, and better predictions yield better decisions.” —McAfee and Brynjolfsson, 2012

8. The W3 Method What? Facts with evidence Shared observations
Search for truth
Destination Thinking
So What?
What does the data mean?
Patterns /conclusions
Hypotheses and educated guesses
Relationships – data and results
Now What?
Keep, modify, or end
Pilot
Immediate and long-term
Go-forward actions

9. Example: Students / Parents
What?
Which students had a career advising appointment?
An on-campus interview?
So What?
Percentage of students with an on-campus interview that utilized career advising?
Now What?
If high percentage, highlight and share.
If low, how can we integrate career advising into the on-campus interview process?

10. Example: Faculty / Administration
What?
How many new transfer students engaged with the Career Center?
So What?
What percentage of new transfer students on-campus engaged with the Career Center?
Now What?
Develop programming to (i.e., Transfer Student Career Conference) to meet the needs of more transfer students.

11. Activity What metrics matter to you and your office?
Who do you need to pull into the conversation?
When will you begin?

12. Suggested Metrics Relevant to Students / Parents
Percentage of students with on-campus interviews and utilized career advising
Number of for-credit and non-credit internships

13. Suggested Metrics Relevant to Faculty / Administration
Long-term engagement with the graduating class
Class assignments and presentations
Yearly touchpoints by class standing, college, major, ethnicity, transfer, veteran, etc.

14. Suggested Metrics Relevant to Employers
Overall student views, applications, and on-campus interviews
Student demographics of program and fair attendance
Number of career touchpoints with newly hired students

15. Shovel-Ready Reporting
Report - Percentage of students with on-campus interviews who utilized career advising
Run reports: On-campus interviewing and career advising
Prepare data and build pivot tables in Excel
Report - Overall student views, applications, and on-campus interviews
Run reports: Student job posting views, job applications, and on-campus interviews

16. Dream Metrics
Placement data by:
Major
Industry
Salary
Others?

17. Questions

18. More Questions? Contact Us
Mike Minton, Ph.D.
Associate Director for Student Relations
Illinois State University
Andrew Brubaker
Data Intelligence Analyst
Ball State University