1. Representation

2. Representation
The media never truly portrays reality, but a representation of it.
Look at the magazine in front of you.
How are teen girls portrayed? Think about images, stories etc.

3. Title
Font
Image
Headline/Feature
Cover lines

4. STEREOTYPING
Another way that the media represents reality is through the use of sterotypes.
How are:
Single Mums
Teens wearing hoodies
The elderly
Footballers’ Wives
Presented in the media?

5. Women in Advertising
Brainstorm the ways in which women are represented and used in advertising:
Mother/Housewife
To seduce men
Young, single
Hormonal

6. Ways Cadburys have advertised:TV
Radio
Poster Campaigns/print
Product placement
Sponsorship
The new Phil Collins gorilla ad

7. Cadburys and Coronation Street
TV provides the perfect match for the large audiences and high frequency needed for Cadbury’s range of confectionery.
Sponsoring Coronation Street unites two venerable British brands and  enables Cadbury to boost brand awareness and provide tactical support.
Long-term commitment makes the deal the most memorable sponsorship in UK TV.

8. Brands were first allowed to sponsor TV shows in 1989
Cadbury has used the sponsorship to serve a complex set of communication objectives. It has raised awareness of the Cadbury brand, and it has also been used tactically, rotating the products and promotions featured on the credits. In 2005, 10 different products were featured.
The sponsorship has been used to launch brand extensions such as Cadbury Dairy Milk with Turkish, Flake Moments and Cadbury Snaps. The relationship started in September 1996 and the original credits revealed the Street and some of its inhabitants as they would look if they were made out chocolate. The current creative work shows “real” Coronation Streets around the country.
The show has a strong audience delivery, regularly attracts more than 14 million and is seen by 42% of the population each week.