1. Presenting theGrapevine.com
Hari Khalsa
Lorrianne Nault
Samantha Konwinski
Charles Yiu
theGrapevine.com
Charles | Hari | Lorri | Samantha

2. Charles | Hari | Lorri | Samantha
First Steps
Target audience
People who are relatively new to wine drinking and buying wine
Methods used
Directed storytelling, competitive evaluation and brick and mortar observation
Goal
Provide wine recommendations, some wine education, and a fun and interactive experience
theGrapevine.com
Charles | Hari | Lorri | Samantha

3. Charles | Hari | Lorri | Samantha
User Research:
Directed storytelling
Buying decisions based on price, type of wine, and look of the label
Get recommendations from trusted friends and family
Design ideas
Show wine labels
Use simple language
Where to find this wine
theGrapevine.com
Charles | Hari | Lorri | Samantha

4. Charles | Hari | Lorri | Samantha
Competitive Analysis:
Wine related websites
Effective
Personalization
Various search methods available
Updated feature articles
Glossaries
Room for improvement
Requiring registration to use site
Advertisements
Unclear expert rating systems
No location specific information
Hoity-toity language
theGrapevine.com
Charles | Hari | Lorri | Samantha

5. Charles | Hari | Lorri | Samantha
Brick and Mortar:
Winery and Wine & Spirits Store
La Casa Narcisi Winery
Approachable staff
Focus on wine buyer
Serene atmosphere
Ability try and compare wines
Pressure to comment on wines tasted
Wine & Spirits Superstore
Plush atmosphere in premium wine section
Staff recommended wines
Staff knowledgeable, yet snotty
Intimidating for novice wine drinking
theGrapevine.com
Charles | Hari | Lorri | Samantha

6. Charles | Hari | Lorri | Samantha
Design Ideas
Duplicate winery atmosphere with relaxing color scheme
Provide descriptions for all wines
Reduce intimidation factor
Incorporate “my favorites” list
Include location-specific “where to buy” feature
Wine education features
theGrapevine.com
Charles | Hari | Lorri | Samantha

7. Charles | Hari | Lorri | Samantha
Post-Critique Refinement
Price selection based on user’s mental model
Created shopping list
One-step registration
Incorporated social networks
theGrapevine.com
Charles | Hari | Lorri | Samantha

8. Charles | Hari | Lorri | Samantha
Design Process:
Stage One
theGrapevine.com
Charles | Hari | Lorri | Samantha

9. Charles | Hari | Lorri | Samantha
Design Process:
Stage Two
theGrapevine.com
Charles | Hari | Lorri | Samantha

10. Charles | Hari | Lorri | Samantha
Design Process:
Stage Three
theGrapevine.com
Charles | Hari | Lorri | Samantha

11. Charles | Hari | Lorri | Samantha
Scenario
Charlie, novice wine drinker
Recent college graduate
Associates drinking wine with sophistication
Wants recommendations of wine he might enjoy
Enters theGrapevine.com
theGrapevine.com
Charles | Hari | Lorri | Samantha