2. Introduction Color Spectrum
Pritty is proud to introduce its new baby – Prismatic Effect Pigments family which stands for a new level of sophistication with creative color shifting effect. The colors change with angle changing and create a rainbow effect.
Pritty Prismatic pigments have brilliant color changing effect, high purity and excellent color saturation, adding a new dimension to the colors of coatings, plastic, printing, synthetic leather, money security and cosmetic industries.
Pritty’s Prismatic Effect Pigments family is available by request with special treatments for a wide range of requirements, such as weather resistant (under testing) magnetic, high dispersion and water/solvent borne systems.  Also can be mixed with conventional organic pigments due to its high transparency.

3. Pritty Prismatic Strength
Best color shifting effect
Brilliant color saturation
Granted color consistency
Inventory available
In the PPT:
Color consistency
Color shifting effect
Color saturation
Your explaination:
Color consistency:
It is a historical technical problem, Pritty overcame it and promise 100% color consistency 
Color consistency means ΔE<0.5
Color shifting effect:
The wider the color range covers, the more obvious the color shifting effect.
The best chameleon producer in China is longhua, who focus on chameleon only. Pritty’s color shifing effect is 20% high than long hua
The best chameleon from Flex USA, which is specially designed for currency security, and price range is $10,000/kg up.
It depends on the cladding quality, the higher the cladding quality, the more saturated the color is.
 Pritty delivers the best all all the three parameter compare to other Chinese producers, thus even though we launched this product late and with 6 colors only, we will be able to enter the market and have a decent market share.
Please also add that the distributor should add more margin on this product, say at least $30/kg.

4. Product Range
Pritty’s Prismatic Effect Pigments family is based on synthetic mica and borosilicate with particle size um.
Each colour can show three different colour shades.
The best effect is shown on a dark or black background.

5. Colors Gold-Red-Purple Red-Purple-Blue Purple-Blue-Green
Blue-Green-Gold
Green-Gold-Red

6. Applications Industrial Paint Plastic coatings Powder coatings
Synthetic leather coatings
Automotive coatings
Cosmetic: nail polish
Pritty Prismatic Pigments is suitable for a large number of coating applications and cosmetics with strict control of heavy metal and microbiology contents.
Industrial Paint
Plastic coatings
Powder coatings
Synthetic leather coatings
Automotive coatings
Cosmetic: nail polish

7. Documentation and Support
News Letter
Color Card
TDS&MSDS
Heavy Metal Test Report
Inventory
Pritty Prismatic Pigments is suitable for a large number of coating applications and cosmetics with strict control of heavy metal and microbiology contents.
Industrial Paint
Plastic coatings
Powder coatings
Synthetic leather coatings
Automotive coatings
Cosmetic: nail polish

8. Official Launch date
01 December, 2014