1. The Economy of Culture at the service of the Local Development

2. A Cultural Project for an Urban Project
La Friche was born out of the ashes of the Seita tobacco factory and today it is a place of creativity and innovation.
La Friche la Belle de Mai is a working and performance space for the 70 on site organisations (400 artists and creatives who work here every day).

3. Tobacco Factory
In the 19th century, the tobacco factory at la Belle de Mai was the HQ of one of the biggest manufacturers in France and was the biggest employer in the city.

4. Marseille-Provence 2013 European Capital of Culture
2013 A Capital Year
Marseille-Provence 2013 European Capital of Culture

5. La Friche Today La Friche in numbers: 45 000 m2 floor space
m2 surface area
70 on site organisations
400 permanent residents
a sports area, a restaurant, 5 concert venues,
shared private gardens, a bookshop, a kindergarten,
many training and rehearsal studios, an Incubator for Cultural business,
2400 m2 of exhibition space, a 8000 m2 roof terrace
600 events a year, over visitors a year

6. A.M.I.

7. A.M.I.

8. An incubator for cultural business

10. Activities Pre-test: Preliminary Phase: 3 Months Incubator : - CADO
Cultural Operators’ Support & Development Unit
- FUNDUK,
Art Collectives diagnostic study and hosting period

11. Activities Pre-test/Preliminary Phase:
Diagnostic and Consolidation of the Business Project
Target: Project Carriers willing to enter the Incubator
Term: 3 Months
How to apply? -> 3 Steps: Information Meeting, Application Form, Selection

12. Activities CADO Incubator
Target: all kinds of business profiles needed to create a fully integrated chain of development for the artists – Publisher, Producer, Manager, Admin, Legal Advisor, Communication Officer, Maintenance, etc...…
Term: One year, extendable 2 times, 3 years max
How to apply? -> After the Pre-test Phase, Project Presentation in front of the CADO Admission Committee

13. FUNDUK, a platform for Artists collectives
Activities
FUNDUK, a platform for Artists collectives
Target: Professional Artists collectives (Theater companies, Music groups, Danse companies, Visual & Digital Arts collectives, etc…), represented by a double management: artistic director/general manager
Term: One year, extendable 2 times, 3 years max
How to apply? -> Application call, selection by Funduk steering committee

14. Tools We provide full support to our beneficiaries:
Individual support: Coaching – interviews/dialogue;
Advising – Business Plan, Economic Models, Financing…
Collective training sessions: Project Management, Business Gouvernance, Commercial Strategy, Fundraising, Communication…
Experiences sharing : inviting Professionals from the cultural sector
Networking: Professional meetings, local and international (Sostenuto, 3C4, Incubinc)
Artistic Mentorship: only within Funduk
Micro-banking: from 500 to 3000 euros (in partnership with National Public Bank « Caisse des Dépôts et Consignations »)

15. Tools C.A.P.E. (Contrat d’Appui au Projet d’Entreprise)
A legal facility enabling Dynamo beneficiairies to contract and invoice through the legal frame of A.M.I. organisation
Only in France, an experimental Economy Policy initiative
The beneficiaries can use the legal status of the Incubator to begin & test their own Business, without having to start their own business and pay taxes.
Term: 1 year extendable 2 times, 3 years max
Rate: 30 euros/month + 5% of the pre-tax turnover

16. The Tools-2 Coworking Space Meeting Rooms
Mutualized equipment: internet, photocopier, scanner, printer…
Available personal working desks
A.M.I.’s rehearsal studios
Friche Belle de Mai : Training spaces, studios, theater and concert venues, art residencies studios,...

17. Thank you Ferdinand Richard fr@amicentre.biz A.M.I. www.amicentre.biz
Friche La Belle de Mai